Wellington – 21 November 2022 – After more than 11 years as Planday’s CEO, Christian Brøndum has decided to resign from the position.
As Planday completes its recruitment process for the CEO role, Chris O’Neill, Xero’s Chief Growth Officer, will oversee the Planday business. Christian’s final day at Planday will be on 31 December 2022.
Since 2011, Christian has led Planday through important stages of its international growth to become one of Europe’s leading scheduling and workforce management solutions supporting more than 400,000 employee users, through to its acquisition by Xero in April 2021. He has built a strong team who since the acquisition have achieved a number of milestones including establishing operations in Melbourne, Australia - led by Planday co-founder and Executive General Manager ANZ and Asia Pacific, Anders Frederiksen. In September 2022, this team launched Planday's first public beta for Australian customers ahead of plans to launch to the market in early calendar year 2023.
Christian has also supported Planday’s UK business in product integration activities to further payroll and Time, Attendance & Scheduling functionality in that market.
Today, Planday operates in Denmark, Norway, Sweden, the UK, Germany, Australia and the US.
Planday aligns with Xero’s strategic priority to grow the small business platform, and collectively support more small businesses around the world. Xero estimates Planday has a Total Addressable Market of 100 million employee users. Xero is committed to helping make employment management easier. By combining scheduling, time and attendance through Planday, with accounting, payroll and back office financial data through Xero, Xero remains committed to delivering a unique value proposition for customers and continues to focus efforts on realising this opportunity.
Xero thanks and congratulates Christian for his significant contribution to Planday’s international success, and more recently Xero, and wishes him all the very best for the future.
About Planday from Xero
Planday from Xero is a digital workforce management solution with more than 400,000 employee users across Europe and the US that makes it easier for managers and hourly workers to communicate, collaborate, and get work done. Planday’s vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, flexible workforce. Planday was founded in 2004 and is headquartered in Copenhagen, Denmark and currently operates in Denmark, Norway, Sweden, the UK, Germany, Australia and the United States. Planday was acquired by Xero in 2021.
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