Xero Asia Awards 2026: Award categories and more details
“Winning a Xero Asia Award has strengthened our credibility significantly, leading to higher client trust and better conversion rates. It has also boosted team morale, every recognition reminds us that the impact we create through digitalisation truly matters.”
– Alfred Ang, Caltrix
How to enter
Each entry must be submitted in the form of a video that follows these guidelines:
- Not exceeding three (3) minutes
- Does not need to be professionally filmed or produced
- Minimum 1080P in resolution
- Must be in avi, mp4, or mov format only
- Claims mentioned in the video entry will need to be supported where possible with other attachments like reports, documentation, testimonials, etc.
Note that entries will be used by Xero for the purposes of judging the awards and displaying the entries from finalists and winners at the awards ceremony.
Award categories
Here are the categories for this year’s Xero Asia Awards. The information under each section will help you determine the category(s) you’re eligible to apply for, and give you guidance on what your video entry should include. Each award is based on your achievements in the 12 months from 11 June 2025 to 12 June 2026. Entries close on Friday 12 June 2026 at 23:59 SGT. Terms and conditions apply.
Xero Partner of the Year
The three awards, for Singapore, Malaysia and the rest of Asia, recognise Xero accounting partners based in Asia who’ve shown commitment to leading the way with Xero and have achieved significant success.
Xero Partner of the Year (Singapore)
For this award, your practice must be an existing Xero partner based in Singapore.
Xero Partner of the Year (Malaysia)
For this award, your practice must be an existing Xero partner based in Malaysia.
Xero Partner of the Year (Rest of Asia)
For this award, your practice must be an existing Xero partner based in any Asian country other than Singapore or Malaysia.
Other eligibility requirements
To be eligible for or the Xero Partner of the Year award, your practice must:
- have an active partner account with Xero and positive partner points
- base your entry on your achievements in the last 12 months: from 11 June 2025 to 12 June 2026
- be using Xero’s practice products
Previous winners or nominees of Xero awards are eligible to enter. You may enter multiple categories if eligible. Only one entry per company per category will be reviewed.
Your video entry should include:
- Your vision and its impact: How your vision shapes your operations, client relationships, and digital strategy
- Marketing and communications approach: Outline your strategy, with examples of how you promote your partnership with Xero
- Continuous learning with Xero: How you and your team stay up to date with Xero updates, product releases, and ongoing education
- Embedding Xero in your practice: How you’ve adopted Xero across your client base and operations, and the impact on your practice and clients
- Differentiation: What sets your practice apart from others in this category
- Fresh and updated content: If you’ve applied previously, share new progress, achievements, or perspectives rather than repeating past submissions
Advisory Partner of the Year
This award recognises a Xero accounting or bookkeeping partner who has excelled in making a difference in the lives of their small business clients. This includes moving them to the cloud, offering business advice, training, community events and/or recommending and offering services supporting apps that integrate with Xero.
Eligibility requirements
Your practice must:
- be an existing Xero partner based in Asia
- have an active partner account with Xero and positive partner points
- base your entry on your achievements in the last 12 months: from 11 June 2025 to 12 June 2026
- be using Xero’s practice products
Previous winners or nominees of Xero Awards are eligible to enter. You may enter multiple categories if eligible. Only one entry per company per category will be reviewed.
Your video entry should include:
- Advisory innovation: How your practice delivers value-added advisory services in creative or differentiated ways
- Advisory impact: The contribution of advisory services to your practice (e.g. % of revenue and/or % of clients engaged)
- App ecosystem expertise: How you leverage Xero HQ apps and third-party apps from the Xero App Store to support client outcomes
- Client outcomes: How your clients have experienced and recognised the positive impact of your advisory services and Xero
- Fresh and updated content: If you’ve applied previously, share new progress, achievements, or perspectives rather than repeating past submissions
Digital Innovator of the Year
This award recognises a practice that has revolutionised their entire practice through technology. Show us how your practice has transformed its operations, culture and client services through digital innovation. We want to see practice-wide adoption of cutting-edge solutions that have measurably improved the performance of your practice.
Eligibility requirements
Your practice must:
- be an existing Xero partner based in Asia
- have an active partner account with Xero and positive partner points
- base your entry on your achievements in the last 12 months: from 11 June 2025 to 12 June 2026
- be using Xero’s practice products
Previous winners or nominees of Xero awards are eligible to enter. You may enter multiple categories if eligible. Only one entry per company per category will be reviewed.
Your video entry should include:
- Digital and AI adoption: How your practice has implemented digital tools and AI to improve efficiency, workflows, or service delivery
- Measurable outcomes: Specific, quantifiable results from your digital initiatives (e.g. time saved, cost reduction, increased capacity, revenue growth)
- Practical application: Real examples of how these technologies are used day-to-day within your practice or for your clients
- Client and business impact: How your digital and AI initiatives have improved client experience, outcomes, or enabled new services
- Fresh and updated content: If you’ve applied previously, share new progress, achievements, or perspectives rather than repeating past submissions
Client Champion of the Year
This award recognises a practice that has delivered outstanding client outcomes through their partnership with Xero. Show us how you’ve helped your clients achieve meaningful business improvements. From efficiency gains to growth and better financial visibility, we want to see compelling, real-world examples of how your practice has made a measurable difference to your clients’ success.
Eligibility requirements
Your practice must:
- be an existing Xero partner based in Asia
- have an active partner account with Xero and positive partner points
- base your entry on your achievements in the last 12 months: from 11 June 2025 to 12 June 2026
- showcase a minimum of two (2) client examples in your entry
- be using Xero’s practice products
Previous winners or nominees of Xero awards are eligible to enter. You may enter multiple categories if eligible. Only one entry per company per category will be reviewed.
Your video entry should include:
- Client stories and context: Introduce your clients and the challenges they faced prior to working with your practice
- Transformation delivered: Clearly show the before-and-after state, including how your solutions and Xero contributed to the change
- Measurable outcomes: Quantifiable results achieved (e.g. efficiency gains, revenue growth, cost savings, improved cash flow or visibility)
- Your role as a partner: How your practice guided, supported, and delivered value to your clients throughout their journey
- Client impact and advocacy: How your clients have benefited and recognised the impact of your work
- Fresh and updated content: If you’ve applied previously, share new progress, achievements, or perspectives rather than repeating past submissions
It’s time to put your best foot forward
Nominations close at 23:59 SGT on 12 June 2026.