Using data responsibly
Understand how powerful data can be and how to share it, protect it, keep it private, and use it responsibly.
Harness the power of data
Data can transform the way you do business, delivering benefits that help you run your business better, reduce manual toil, grow and thrive.
Retain control of data
Education is key to understanding how to retain control of data while using it to your advantage and delivering value to your business.
Data use resources for your business
Find resources and best practices to enhance your knowledge of the challenges and benefits of responsible data use.
Responsible data use survey: our key findings
Here are the key findings of the 2021 Xero survey on responsible data use.
Responsible data use: what is it and why is it so important?
Dr Kendra Vant explains responsible data use, what it means at Xero, and why it’s important for every small business.
Five steps to create a responsible data use policy
Xero responsible data use advisory council member Maribel Lopez outlines how to create a data use policy for your business.
Here’s why business owners need to care about terms and conditions
By Laura Jackson, Xero responsible data use council member and owner of Popcorn Shed
Responsible data use: Glossary of terms
This glossary of terms is designed to help you better understand topics related to data use.
Love at first byte
Choosing a business solution partner can also have long-lasting consequences, so make sure you choose well.
Short videos on responsible data use
The short videos offer tips and key takeaways gained from experience by people with expertise in responsible data use.
Data and privacy tips
Aaron Wittman of XBert shares some data and privacy tips for controlling your data and seeing how it’s used.
Four steps towards data protection
Learn why Wyndi and Eli Tagi from WE Accounting see data as a taonga, a treasure in Māori
Monetising data ethically
Watch a panel discussion moderated by Xero’s Kendra Vant with members of Xero’s data use advisory council.
Navigating data collection and privacy
Learn more about data collection and how to treat your customers’ data with respect.
Think about the information lifecycle of data
Anna Johnston of Salinger Privacy shares her top piece of privacy compliance advice for small business owners.
Watch Anna Johnston's privacy compliance advice video on YouTube
Focus on choice and be transparent
Maribel Lopez of Lopez Research shares her best piece of data privacy advice for small business owners.
What our research says
A 2021 Xero survey found a significant knowledge gap amongst small business owners when it came to responsible data use and protection.
Read the 2021 survey findings
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