5 reasons to use online payment gateways
Accountant & Bookkeeper Guides
4 min read
Invoices with an option to ‘pay now’ (via credit card or other online payment method) get settled far faster. Imagine what that could do for your clients’ cash flow. Here’s why you should consider hooking them up with online payment gateways.
1. Your clients aren’t getting paid on time the old way
Small businesses get slammed by late payment. More than a third of invoices go past due – many of them by several weeks. We all know the results: difficulty paying bills, making payroll, or growing the business. It shatters confidence and sucks the fun out of business.
2. They’ll get paid about 50 percent faster if they use an online payment gateway
The two most common types of payment gateway are credit card and automated clearing houses (like PayPal). They both halve the wait for payment for US businesses. Invoices sent with these payment options get paid 20 days earlier.
3. Instant payment gateways are only going to get more popular
People are used to paying instantly for consumer goods, and businesses are heading in the same direction. Many debtors like to process expenses quickly to help stay on top of their accounts payable. Letting them pay with credit also gives them cash flow flexibility. It’s all about offering convenience and making it easy for people to pay.
4. It’s actually quite easy to do
You can set up payment processing gateways really easily for clients that use cloud accounting software. There’s a setup wizard to guide you and generally no upfront costs. Learn more about connecting payment services to cloud accounting software.
5. It’s cost-effective
Instant payment gateways generally cost nothing to set up, but there is a charge for each transaction. The fee works out to somewhere between two and four percent of the value of the invoice. Some providers allow the invoicer to pass the cost onto the end customer.
Smart accounting software will match the fee to the payment, to help keep the books in order.
It’s a good idea to create some invoice templates with a ‘pay now’ option, and some without. Then the business can choose when they offer it or who they offer it to. Many businesses keep fees down by only offering payment services on invoices less than $5,000.
Instant payment works best with online invoicing
Instant payment is part of the ‘do it now’ online culture. When your client sends an online invoice, the pathway to payment is quick and simple for the recipient.
Click a link to open the invoice (your client will immediately see it’s been opened)
Read the invoice and click the prefered ‘pay now’ option’
Enter their credentials and make the payment’
It’s fast, convenient and, increasingly, expected.
Online payment services are worth a go
Imagine if you could get your clients’ invoices paid two or even three weeks sooner. Multiply that across a year’s worth of invoices and you could unclog cash flow bottlenecks that have held the business back for years.
Your client may only offer pay now options to consistently late payers to see how it goes. It won’t cost them anything if it doesn’t work.
Consider talking to clients about modern payment services. It’s a simple conversation that could take a lot of pressure off their business.