Craig’s earliest memory is surfing with his Dad at Long Beach. Craig recalls, “He had made me a new surfboard which was amazing and I didn’t want to get it wet. So wasn’t sure I’d grasped surfing at that stage but I’ve got a handle on it now.”
That’s an understatement. York Surf, co-founded by Craig and Jake, crafts beautiful surfboards using traditional techniques. They call them “rideable pieces of art”.
Faithfulness to that artisanal heritage is embodied in York Surf’s motto: “Yesterday, today.”
Craig explains, “What we do at York Surf is we produce high-quality surfboards, trying to use yesterday’s ethos in surfboard building with a hint of today’s modern technologies.”
One board at a time, their dream is to add to the legacy of the surfers who went before them. People like Craig’s biggest inspiration, his Dad.
“We’ve had a family business for a long time, he’s taught me most of what I know in business and he’s a very talented surfer… He’s 67 this year, and still surfing pretty much as well as most of the groms.”