United States Small Business Insights

Sales continue to decline and late payments rise

Published: October 31, 2024

The latest Xero Small Business Insights (XSBI) data for the US shows small business sales continued to be lower than a year ago. The payment data was more mixed, with a slight improvement in the length of time small businesses waited to be paid but a deterioration in the average late payment metrics.

Small business sales fell an average of 0.9% y/y in the three months to June, which was only a marginally better outcome than the 1.1% y/y decline in the March quarter. Positive sales growth has only been recorded in four months during the 18 months to June. Unfortunately these quarterly results are distorted by the Easter-impacted¹ March (-3.9% y/y) and April (+4.3% y/y) outcomes. Setting aside these two months, there was a clear improving trend underway at the start of the year, when sales rose an average of 0.3% y/y in January and February, after a 2.2% decline in the December quarter. But this improvement was short-lived, with sales declining an average of 3.6% y/y in May and June.

Sales volumes (which removes the effect of price changes from the XSBI series so that we can measure changes in how many goods and services have been sold) have been weaker than the nominal-based XSBI series. Using the US CPI as a proxy for prices, sales volumes declined an average 4.2% y/y in the three months to June after declining an average of 4.4% y/y in the three months to March.

Payment times deteriorated over the quarter

Late payment times deteriorated in the June quarter. Small businesses were paid an average of 9.5 days late in the June quarter, which is 0.5 days longer than the March quarter and 0.8 days longer than the 2023 average (8.7 days). Monthly late payments results are generally quite volatile. This June quarter deterioration was largely due to May and June, when payments were made 10.3 and 10.0 days late. May's result was the longest late payment time since July 2023.

Small businesses waited an average of 29.6 days to be paid in the June quarter, 0.2 days shorter than the March quarter but 0.8 days longer than in the December 2023 quarter (28.8 days). This improvement was particularly impacted by the April result, when payment times dropped to 27.9 days.

Looking at the regional results, the best performing major US region is the West which had a rise in sales of 0.3% y/y in the June quarter following a 0.5% y/y average rise in the March quarter. All the other regions continued to experience declining average sales in the quarter. The Midwest (28.3 days) had the shortest quarterly payment times across four major regions, but the Northeast (28.5 days) and the South (30.7 days) both had payment times that were shorter than in the previous quarter.

Looking ahead

What are the prospects for US small businesses over the remainder of 2024? Small businesses will likely be relieved by the recent 50 bps cut in the Federal Funds target by the Federal Reserve (now 4.75% to 5%). While only the start of the interest rate cutting cycle, this decision should in theory start to ease the squeeze on both household budgets and small businesses. In comments made in late September, the Federal Reserve Chair noted: “if the economy evolves broadly as expected, policy will move over time toward a more neutral stance. But we are not on any preset course.” This suggests the Bank has an easing bias but will be closely watching how the economy responds. How quickly rate cuts flow through the economy is always uncertain.

The latest National Federation of Independent Business Survey shows there was no bounce in business optimism following the rate cut and small business uncertainty is at an all time high, with the Uncertainty Index rising 11 points to 103 in September. This is likely to be at least in part due to the November election, but the survey also highlights that US small businesses aren't yet reporting a strong positive response to the Federal Reserve's interest rate cut.

For more information on the XSBI metrics, see our methodology page.

¹ Easter usually falls in April resulting in two public holidays that month. In 2024 Good Friday was in March and Easter Monday was in April. This change in the trading day pattern artificially depressed the March sales result and inflated the April sales result.

Disclaimer

This report was prepared using Xero Small Business Insights data and publicly available data for the purpose of informing and developing policies to support small businesses.

This report includes and is in parts based on assumptions or estimates. It contains general information only and should not be taken as taxation, financial, investment or legal advice. Xero recommends that readers always obtain specific and detailed professional advice about any business decision.

The insights in this report were created from the data that was available as at the date it was extracted. Data used was anonymised and aggregated to ensure individual businesses can not be identified.