Using data responsibly

Understand how powerful data can be and how to share it, protect it, keep it private, and use it responsibly.

A small business owner views charts showing business data in Xero on a large computer monitor.

Harness the power of data

Data can transform the way you do business, delivering benefits that help you run your business better, reduce manual toil, grow and thrive.

A small business owner compares the data for their three stores  on a mobile phone.

Retain control of data

Education is key to understanding how to retain control of data while using it to your advantage and delivering value to your business.

A laptop displaying business data in Xero is criss-crossed with red wire, indicating it’s protected from unauthorised access.

Data use resources for your business

Find resources and best practices to enhance your knowledge of the challenges and benefits of responsible data use.

Short videos on responsible data use

The short videos offer tips and key takeaways gained from experience by people with expertise in responsible data use.

Data and privacy tips

Aaron Wittman of XBert shares some data and privacy tips for controlling your data and seeing how it’s used.

Watch the data and privacy tips video on YouTube

Four steps towards data protection

Learn why Wyndi and Eli Tagi from WE Accounting see data as a taonga, a treasure in Māori

Watch the steps to data protection YouTube video

Monetising data ethically

Watch a panel discussion moderated by Xero’s Kendra Vant with members of Xero’s data use advisory council.

Watch monetising data ethically video on YouTube

Navigating data collection and privacy

Learn more about data collection and how to treat your customers’ data with respect.

Watch the navigating data collection video on YouTube

Think about the information lifecycle of data

Anna Johnston of Salinger Privacy shares her top piece of privacy compliance advice for small business owners.

Watch Anna Johnston's privacy compliance advice video on YouTube

Focus on choice and be transparent

Maribel Lopez of Lopez Research shares her best piece of data privacy advice for small business owners.

Watch Maribel Lopez's privacy advice video on YouTube

What our research says

A 2021 Xero survey found a significant knowledge gap amongst small business owners when it came to responsible data use and protection.

Read the 2021 survey findings
A bar chart represents Xero’s research on responsible data use for small businesses.

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