Small business attitudes to technology
Mindset barriers to adopting tech
Our report identifies barriers preventing small businesses from adopting new tech and shows how taking one step can help them move ahead.
- Our world-first research used behavioural science to survey over 4000 small businesses worldwide
- It identified the most common mindset and behavioural barriers that hinder small businesses digitalisation
- The findings can help small businesses and policymakers understand how what barriers are the most common
Business owners talk about adopting tech
Meet the mindsets
Get to know the three common mindsets that frequently hold small businesses back from adopting new technology.
But settling for “good enough” might not be enough.
Risk isn’t always a red light.
When it comes to options, less is often more.
Tools for small businesses
Use these tools to see where you can conquer any behavioural barrier that may be holding you back.
Visualise the pros and cons of different options clearly. The matrix is good for those who are risk averse or are resistant to change.Download the decision matrix (PDF)
The pre-mortem kicks off with a worst-case outcome and then works backwards to help rethink those risks – one step closer to success.Download the pre-mortem
Cost-benefit analysis (PDF)
The cost-benefit analysis is useful if you’re resistant to change or averse to risk, and may help you choose between tech options.Download the cost-benefit analysis
Q&A checklist (PDF)
Gain confidence by spending time learning from tech adopters who consistently make well-calculated investments in technology.Download the Q&A checklist