Xero Asia Awards 2024: Judging process

Meet our panel of internal judges which is composed of key Xero Asia leadership team members. Stay tuned for updates on our external guest judges.

The Xero Asia Awards 2024 judges

Headshot of Koren Wines

Koren Wines, Managing Director, Xero Asia

Koren Wines brings over two decades of global business expertise to her role as Xero's Managing Director for Asia, a position she assumed in 2022. In this capacity, Koren spearheads Xero's expansion efforts throughout Asia, collaborating closely with customers, strategic partners, key financial institutions and governmental entities to deliver value to SMEs across the region.

Commencing at Xero in 2017, Koren has had a significant impact in various executive roles, from establishing the global sales enablement function and an ePMO, to leading WorkflowMax (WFM) as its global general manager,

Prior to her tenure at Xero, Koren served in numerous executive roles at Aconex and then as Chief Operating Officer at DCCS Australia, amongst other roles. Her extensive professional background encompasses leadership roles in marketing, sales, customer experience and business transformation, across Australia, the Middle East, and Asia.

Koren holds a Bachelor of Social Sciences (Psychology) from Swinburne University of Technology, Melbourne, and is based in Singapore with her husband and family.

Headshot of Derek Tang

Derek Tang, Head of Enterprise, Xero Asia

Derek Tang is the Head of Enterprise at Xero Asia, and is well known within accounting circles in Singapore, having spent the last 10 years working with accounting firms, accounting professionals, and accounting bodies.

Derek joined Xero as a senior account manager in 2018, and oversaw the rapid and successful adoption of Xero in Singapore. He has since moved into various roles including managing the consulting and sales teams. More recently, he's been involved in managing enterprise partners in Asia, while overseeing the partner success function. Prior to joining Xero, Derek spent more than four years with the Institute of Singapore Chartered Accountants (ISCA), and was part of the ISCA CFO Committee and ISCA Young Professionals Advisory Committee.

Headshot of Sarah Foo

Sarah Foo, Head of Sales, Xero Asia

Sarah Foo is the Head of Sales at Xero Asia, and is passionate about helping accountants and SMEs embrace new technology and prepare themselves and their clients for the future.

Prior to Xero, Sarah held roles with KPMG in Shanghai, Singapore, Auckland and Hong Kong in indirect tax and technology. Sarah has over 18 years’ accounting and technology experience gained across the Asia-Pacific region. She is a Fellow of Chartered Accountants Australia and New Zealand (CAANZ) and a member of Hong Kong Institute of Certified Public Accountants (HKICPA).

Sarah was the chair of CAANZ Hong Kong Overseas Regional Council in 2021 and a councillor from 2017 to 2022. Following her relocation back to Singapore in 2022, she commenced a three-year term serving as a councillor on the CAANZ Singapore Overseas Regional Council and is the co vice-chair in 2024.

The two-step judging process

The judges of this year’s Xero Awards bring a wealth of experience and industry knowledge to the selection process; and our two-step judging process guarantees that applications receive the attention and consideration they deserve.

Step 1

All nominations are initially reviewed by a panel of internal judges, which is composed of Xero sales and marketing leaders with a deep understanding of the industry and the partner community. They score each application and put forward their recommendations to the official judging panel.

Step 2

The final judging is done by external industry specialists. These judges score the recommendations from the application committee. The finalists and winners are selected through the scoring system.

It’s time to put your best foot forward

Nominations close at 23:59 SGT on 14 June 2024.