Get future-ready with Modern Practice Playbook

This playbook combines data with real stories and tips to guide accountants on building agile, intentional practices. Across four chapters – firm structure, AI, services and pricing – it reveals what top-performers are doing differently and where they're pointing the profession.

Cover of Xero's "Modern Practice Playbook" report, with a photo of two colleagues chatting in a modern office lounge

Exploring what sets top practices apart

Top-performing practices are redesigning elements of their entire operations to unlock the full value of AI and advisory.

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    AI powers productivity, saving time and money

    AI tools save practices almost one day per week. Top performers see money savings of RM 205,000 per year.

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    Advisory is where the profit lives

    Advisory offers the highest service profit margin (43%), yet less than half of practices provide it.

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    Top performers charge with confidence

    Charging close to ⅓ more for the same work. Opportunity lies in moving up the ladder to value-based models.

Your playbook starts here

Data tells you where the profession stands today. The people in these pages show you what's possible next. Download your copy.

You get to determine what’s next

‘My hope is that you’ll find ideas that inspire your thinking and motivate your growth, along with examples you can learn from and practical opportunities to take forward in your own practice.’

Koren Wines, Managing Director – APAC

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Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.