Brian Lai from Link-Pro CPA on how Xero helps guide client decisions

The traditional accounting software we used prior to Xero would take us one to two months to complete bookkeeping work for a client. With Xero, our clients real-time financial performance anytime, anywhere, and this helps us guide them through important business decisions.

Xero's direct bank feeds feature has transformed the way we do accounting. Bank transactions are synced automatically into Xero, meaning we can reconcile transactions everyday instead of waiting for the bank to send us our bank statement. It's really powerful.

Being a Xero partner means a lot to us: it's a recognition of our ability and our attitude. It differentiates Link-Pro from traditional CPAs. We have the ability to conduct client meetings via phone or over a cup of coffee, while having the ability to be on the same platform, reviewing our client's business performance and [providing] them with real-time advice. Our relationships with our clients have strengthened as a result.