Paul of Fresh Accounting has seen the firm grow at an astonishing rate
Paul Gardner of Fresh Accounting tells the story of how Xero has driven their success in Hong Kong and beyond.
How technology is driving change in traditional accounting
Xero platinum partner, Paul Gardner (PG), founder of Fresh Accounting and Matthew Li (ML), CEO and founder of Nova, talk about the shifting landscape of accounting, the key opportunities and challenges facing the traditional accounting industry, and how Xero has helped them meet those challenges and grow.
The halo effect of Xero and being able to provide tailored services to our clients has helped Fresh Accounting grow at an astonishing rate. When clients recommend Xero to other business owners, they recommend us as well. Most of our clients have businesses across Asia. Consequently we are regularly involved with implementing Xero and relevant add-ons for clients with offices in more than two countries. As a qualified management accountant, my focus is on current trends and the future. Accountants need to be more proactive. Rather than producing historical accounts, it is becoming essential that we can discuss what the numbers actually mean. Accountants need to position themselves as partners to their clients and help them to understand their financials by providing greater analytics of the performance of their business.
Paul Gardner, Fresh Accounting
You can find out more about Fresh Accounting on their website.
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