Graeme Bettles found the best job in the world

Graeme Bettles' love for dogs led him to start Doggo. Xero gives him real-time insights on his business.

Graeme Bettles wearing his Doggo polo shirt and smiling.

Dealing with little lives

Dogs are part of people’s lives everywhere, often even being referred to as their fur children. Graeme saw an obvious opportunity to launch a doggie day care, to provide a professional and caring environment for the wellbeing of dogs and owners.

Watch Graeme’s story

While it seems fun and it seems like an exciting industry to be in, it comes with an incredible amount of responsibility.

Graeme Bettles — Doggo


As his business started to grow and with the opening of their second branch, Graeme realised that their existing system didn’t allow them to be reactive enough.

Migrating to Xero provided Graeme with financial insights into his business, that he didn’t have access to before.

Xero on mobile device.

Xero has given me a very good visual ability to be able to paint a clear picture of how the business is doing at any given point in time

Graeme Bettles — Doggo

You can learn more about Doggo on their website.

Explore more

See how our customers are making the world a more beautiful place

See how accounting software can work for you

Start using Xero for free

Access Xero features for 30 days, then decide which plan best suits your business.

  • Included
    Safe and secure
  • Included
    Cancel any time
  • Included
    24/7 online support