I think innovation is key to any business and is what will differentiate you against competitors. We are a distributor company and have staff in three different locations, two different time zones. Hence we rely heavily on technology to ensure our business operations remain on track.
I first discovered Xero back in 2008 and besides the beautiful outlook, I believe it has a lot of power behind it. My favourite Xero feature is reconciliation - it ensures that I am not missing any transactions. Having information at your fingertips is really powerful - at a glance, we know our cash flow, invoices we are owed and bills we have to pay. This is what makes a business come alive.