Xero Asia Awards 2025: Judges and judging process
Meet the panel of judges including leaders in the Asian accounting and bookkeeping industry and members of the Xero Asia leadership team.
The Xero Asia Awards 2025 external judges
This year our panel of external judges comprises members from our Xero Partner Advisory Council (XPAC).
These XPAC team members are passionate bookkeepers or accountants who both challenge and champion the needs of the industry and Xeroʼs partners. They are a core part of the Xero network, playing a crucial role as a consultative group of industry experts who provide real-time, real-life feedback, as well as mentoring of other Xero partners, with the aim of creating better Xero experiences and industry outcomes together.
Alan Chang
Alton Neo
Bob Ng
Elaine Lim
Ken Leong
The Xero Asia Awards 2025 internal judges
Meet the senior Xero leaders who are the internal judges this year.
Koren Wines, Managing Director, Xero Asia
Sarah Foo, Head of Sales, Xero Asia
Daniel Hustler, Education Manager, Xero Asia
Adrian Tan, Manager, Industry Engagement, Accounting & Tax Advisory, Xero Asia
The two-step judging process
The judges of this year’s Xero Awards bring a wealth of experience and industry knowledge to the selection process, and our two-step judging process guarantees that applications receive the attention and consideration they deserve.
Step 1
All nominations are initially reviewed by a panel of internal judges, which is composed of Xero sales and marketing leaders with a deep understanding of the industry and the partner community. They score each application and put forward their recommendations to the official judging panel.
Step 2
The final judging is done by external industry specialists. These judges score the recommendations from the application committee. The finalists and winners are selected through the scoring system.
It's time to put your best foot forward
Nominations close at 23:59 SGT on 20 June 2025.