Types of clients you want
Think about who your ideal client would be and what type of work you’d do for them. It’s your business so you can be fussy within reason. Defining your ideal client will help you focus on certain services.
Would you like to work with:
sole traders or bigger businesses?
lifestyle or growth-focused businesses?
startups or established businesses?
traditional or tech-focused businesses?
specific industries such as retail, hospitality, or trades?
If there’s a type of business you really want to work with, put in the time to figure out what they want. Do some research into and talk to your target market and develop services and pricing that will appeal to them. By undertaking research and niching your services, you can begin to market yourself as an expert.