Marketing funding to help grow your practice

The Xero partner program rewards you with a range of benefits such as marketing funding to help your practice succeed.

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Entitlements as a Xero partner

For silver, gold and platinum partners in Asia, Xero rewards include funding for marketing activities that promote your Xero partner status.

Learn about the Xero partner program

Funding for marketing activities

We’ll share the costs with you

Get reimbursed up to the amounts shown here for approved activities and events. The higher your Xero partner status level, the more funding you enjoy.

  • Included
    Silver partner: Up to US$500 a year for approved marketing activities + up to US$200 a quarter for approved events
  • Included
    Gold partner: Up to US$5,000 a year for approved marketing activities + up to US$200 a quarter for approved events
  • Included
    Platinum partner: Up to US$10,000 a year for approved marketing activities + up to US$200 a quarter for approved events

Promote your Xero partner status

The partner marketing fund supports activities that promote your practice’s status as a Xero partner.

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How the partner marketing fund works

Funding for approved activities and events

It’s best to apply for funding and gain pre-approval for your upcoming marketing spend. We’ll reimburse approved activities and events up to the limits for your partner status.

  • Included
    Approved marketing activities: Supplier invoices are reimbursed dollar-for-dollar up to the limit
  • Included
    Approved events: Supplier invoices for venue rental and catering only are reimbursed in full up to the limit
  • Included
    You can apply for funding to help with both marketing and event costs for the same event or workshop
  • Included
    Your marketing fund entitlement refreshes every new financial year end (at the end of March)
  • Included
    If you’ve got queries or need help, please reach out to your Xero account manager or simply email us
Email the Asia partner team

Using partner marketing funds

You can use the funds to attract new clients or raise awareness of Xero among your existing clients.

  • Included
    Examples of what can be funded include the costs of advertising, editorial and Xero collateral; travel and accommodation are excluded
  • Included
    Marketing activities must include a Xero partner badge, promote the benefits of Xero and, if possible, a call to action to visit
Read the Partner Marketing Fund Guidelines (PDF)
An accountant at their desk with a cup of tea.

Four easy steps to receive marketing funding

Just follow these steps to apply for and receive reimbursement from the partner marketing fund.

  • Step 1. Apply for funding

    Fill in the online application form before starting your activity. We’ll assess its eligibility and be in touch within five business days.

    Jump down to the application form
  • Step 2. Go ahead with your activity

    Once you receive pre-approval for funding, you can get on with marketing with peace of mind. We’d love to see photos of your ads and events.

    Email the Asia partner team
  • Once your marketing activity is complete, send us the details, any invoices from suppliers, and invoice us for the amount to be reimbursed.

    Email the Asia partner team
  • Step 4. Woohoo – money in the bank!

    Once we’ve verified your invoices, we’ll process your reimbursement. Note that it can take up to 30 days before you receive payment.

    Read the marketing fund guide (PDF)

Marketing resources for your practice

Marketing guides and checklists

Explore marketing guides and checklists specifically for accounting and bookkeeping firms.

Access marketing guides for accountants

Make the most of your marketing with Xero

Get pointers on planning a campaign or event that highlights your partner status to new or existing clients.

Access marketing guidance (PDF)

Marketing collateral ready for use

Find marketing & sales resources to help your practice grow, including collateral ready to share with clients.

Access the partner marketing toolkit

Partner marketing fund application form

Please complete this form before incurring any costs. We’ll be in touch to assess your application.

Become a Xero partner

Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.