I’m a cloud evangelist working closely with accounting firms in the areas of strategy, sales, marketing and technology implementation.
It's my mission to help you embrace the cloud, facilitate your #beautiful journey with Xero and help your practice work more efficiently and grow sustainably.
Prior to joining Xero, I was working in top corporate secretarial firms in Singapore that provide a full suite of corporate services for SMEs and MNCs. Through this experience, I came to appreciate the role that technology plays in the accounting industry - transforming workplace humanity and taking the tedium out of my workflows.
I’m excited to be a part of the Xero Asia team as it aligns with my personal goal to create awareness for modern accounting tools that accounting practices can tap on. Most importantly, I want to help accounting practices strategise, digitalise and do beautiful business with their clients through Xero.
Outside of work, I enjoy spending time out in the sea, especially scuba diving and surfing. I’m also passionate about perfecting the art of barbecuing, I support the All Blacks Rugby team, and I enjoy volunteering.
Prior to joining Xero, I ran my own corporate services company which I founded in 2014, providing end-to-end corporate services to startups and SMEs. I have witnessed first-hand the transition from desktop accounting systems to the cloud.
In my free time, I explore nature treks around Singapore. As a father of two, I recognise the importance of managing my time effectively, so that I can make time for my boys and do the things that I enjoy most.
I joined Xero in 2020 as a Partner Consultant and have been involved in helping our partners embrace the latest cloud technology tools (Xero + connected apps) in their practice and their clients. If you would like to discover Xero tips & tricks for the Hong Kong market, be sure to check out and subscribe to my YouTube channel.
Prior to joining Xero, I was a Senior Project Manager in a Hong Kong-based CPA firm. With consultation and training, I was able to help many Hong Kong small businesses implement and integrate business cloud apps to increase their efficiency, competitiveness and accelerate success.
I have been a passionate advocate for all things related to tech and e-commerce, and have had the privilege of being part of launching some major tech brands into the market, including Lazada, Grabfood and Deliveroo.
As a Top 1% Effective Communicator (American Management Association), I have the good honour to partner & collaborate with government associations, non-profit organisations, and government embassies to create value for businesses. I enjoy building meaningful relationships and creating collaborative partnerships to achieve win-win-win results. In my free time, I host interviews and podcasts where I interview Malaysia business owners & accounting firms where we hear about their stories, encourage entrepreneurship and inspire others.
Philippines, Indonesia & Rest of Asia
My background lies in the finance industry, with experience in helping businesses of all sizes increase their profitability through business process reviews and optimisation.
Outside of work, I'm passionate about creating, and you’ll likely find me spending my time on my sewing machine!