AEO optimisation FAQs: what it is and what to include

Published Friday 13 February 2026

Table of contents

• FAQs on AEO optimisation

Key takeaways

• Provide a comprehensive AEO analysis with specific structural changes, content modifications, formatting improvements, and new content recommendations before requesting article optimisation to ensure targeted improvements can be implemented effectively.
• Implement AEO strategies immediately as companies with dedicated Answer Engine Optimisation approaches capture 3.4 times more traffic than competitors who delay action in the evolving search landscape.
• Focus on creating listicles and comparison content formats when developing AEO-optimised material, as these are the most frequently cited formats in AI-powered search responses.
• Optimise your website's loading speed to achieve a largest contentful paint of 2.5 seconds or less, as faster sites are almost 50% more likely to appear in AI search results.

FAQs on AEO optimisation

Here are answers to common questions about AEO optimisation requirements.

What is AEO optimisation?

AEO (Answer Engine Optimisation) is the practice of optimising content to appear in AI-powered search results and answer engines, helping your content get discovered by users through AI assistants and chatbots.

Why do I need to provide an AEO analysis?

An AEO analysis identifies specific improvements needed to make your content more discoverable by AI engines. Without concrete recommendations, it's not possible to implement targeted optimisations to your article.

What should be included in an AEO analysis?

Your AEO analysis should include structural changes needed, content modifications required, formatting improvements, and any new content to add. These recommendations help ensure your article performs well in AI-powered search results.