UK & EMEA Xero Awards 2021

On the evening of 3 March 2021, accounting practices and app partners across the UK, Ireland and South Africa were honoured at the annual Xero awards. Hosted online, the awards celebrated excellence and the achievements of our industry through one of the toughest years we’ve seen.


Congratulations to our 2021 awards winners!

Look back at all our deserving finalists


UK Partner Awards

CBA Services Limited

Sole Practitioner of the Year

CBA demonstrated a proactive approach to supporting clients, tackling the challenges of the past 12 months and preparing for future changes, the judges were impressed with how forward thinking they are.

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Cloud 360 Accounting

Small Firm of the Year

In what has been a difficult year for everyone, Cloud 360 has doubled-down on its already impressive customer service and their human touch struck a chord with the judges.

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Fusion Accountants

Mid-sized Firm of the Year

An incredible level of digitalization and a willingness to go the extra mile for their clients at every stage of the journey made Fusion Accountants a clear winner in this category for all the judges.

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UHY Hacker Young Manchester

Large Firm of The Year 

Finalists in the 2020 Xero Awards, UHY Manchester have taken the win this year, as they stood out for being an agile business that quickly found new ways to engage with clients when it was needed most.

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Linford Grey Associates

Total Xero

A finalist in this category last year, Linford Grey clinched the top spot by demonstrating outstanding vision and ambition. The judges were impressed with how the firm embraces new technology.

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Ireland and South Africa Partner Awards

Accountant Online

Xero Partner of the Year: Ireland

A clear passion for educating others on the benefits of cloud technology and investment in their training schedule helped Accountant Online stand out to the judges.

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Lalor O’Shea McQuillan

Emerging Firm of the Year: Ireland

Already a company with technology at its core, Lalor O’Shea McQuillan took notable steps this past year to further its commitment to digital by appointing a dedicated digital champion to raise awareness of Xero.

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DoughGetters Accounting

Xero Partner of the Year: South Africa

Winners of the 2020 Emerging Firm, DoughGetters have made incredible strides to take home this title just twelve months later, as they continue to build on the qualities that impressed the judges last year.

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Zero 123

Emerging Firm of the Year: South Africa

Zero 123 has quickly established itself at the forefront of digital finance in South Africa. The company continually invests time and resources on understanding clients’ short and long term goals to tailor their services.

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Xero Awards 2021 ceremony

For the first time we held a virtual online ceremony. See how the evening unfolded through photographs, social media posts and our highlights reel.

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Human Awards

Stuart Hurst

Most Valued Professional

Stuart is a champion for modern accounting practices. He fully embraces cloud accounting and uses social media to spread the word in a humorous way. His generosity to share knowledge, wisdom and advice with his peers and small businesses is exceptional.

Twitter | LinkedIn

See Stuart’s reaction when Gary Turner surprised him with the news.


Kung Fu Accounting

Community Impact Award

This new award honours a Xero partner who has gone to great lengths to help an individual, a group or community in need; making a difference to people's lives. Xero’s chosen charity, the Samaritans were the guest judge to select the winner.

Read why Kung Fu shone out as a contender from Xero’s Community Connect team. 

See what Sonya from the Samaritans had to say about Kung Fu Accounting below.

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CDC Accounting Ltd

People’s Choice Award 

This new award gave clients the opportunity to recognise their Xero accountant. CDC Accounting received the most votes from their clients.

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UK & EMEA App Awards

Syft Analytics

App Partner of the Year: South Africa
Practice App of the Year: UK 

With growth of over 1000% in the last year alone, and connected entities all over the world, financial reporting app Syft Analytics continues to not be just an incredible South African success story, but a global one too.

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App Partner of the Year: UK

Winners in this category last year, ApprovalMax continue to demonstrate exceptional dedication to improving the customer experience and are an outstanding contributor to the Xero community.

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Emerging App of the Year: UK 

This award recognises an app that has achieved great things in a short amount of time. Since becoming part of the Xero App Store in April 2020, Reducer have helped accountants find over £1million in savings for 1500 clients.

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Industry Specific App of the Year: UK

When Covid-19 hit, Figured provided a support package that included free license upgrades and training sessions on using future planning tools to help their clients steer their businesses through the pandemic.

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2021 Xero Awards finalists

Congratulations to all of our amazing finalists. Our judges were blown away by the calibre of the applications for this year's awards and humbled by the great achievements you’ve made.

See finalists