Mindset and wellbeing research

Using different tools such as behavioural science or AI, we take a look beyond the numbers of small business ownership.

The global state of small business owner wellbeing

The driving force for many small business owners when choosing to start their own businesses is to improve their lifestyle, but how does small business owner wellbeing actually fare? That’s what we set out to find out in The global state of small business owner wellbeing.

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Good day, bad days

Get an understanding of the mindset of adaptable small business owners and what they do to overcome the dark days to get to the good ones.

Jessica, UK
Jewellery business owner Jessica talks about how her business evolved, and finding her own path to happiness.
Dua, Australia
Dua’s goal in starting her own business in Australia was to achieve a good work/life balance.
Cenmar, US
The founder and owner of Sparkle Restoration tells how a chance meeting with a Zen master shaped his career.
Tilmann, US
Tilmann explains how the beauty brand he started evolved from traditional to something that worked for him.
Cat, New Zealand
The founder of the Getting Lost game talks about how she took a leap of faith into a completely new area.
Rachel, Singapore
The co-owner of Luxe Botanics talks about why she moved from a corporate job into a small business.
Jenny, UK
The owner of Jenny Duff shares how her 20 year old business was transformed from bricks and mortar to online.