Mindset and wellbeing research

Using different tools such as behavioural science or AI, we take a look beyond the numbers of small business ownership.

The global state of small business owner wellbeing

The driving force for many small business owners when choosing to start their own businesses is to improve their lifestyle, but how does small business owner wellbeing actually fare? That’s what we set out to find out in The global state of small business owner wellbeing.

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Good day, bad days

Get an understanding of the mindset of adaptable small business owners and what they do to overcome the dark days to get to the good ones.

  • Jessica, UK

    Jewellery business owner Jessica talks about how her business evolved, and finding her own path to happiness.

  • Dua, Australia

    Dua’s goal in starting her own business in Australia was to achieve a good work/life balance.

  • Cenmar, US

    The founder and owner of Sparkle Restoration tells how a chance meeting with a Zen master shaped his career.

  • Tilmann, US

    Tilmann explains how the beauty brand he started evolved from traditional to something that worked for him.

  • Cat, New Zealand

    The founder of the Getting Lost game talks about how she took a leap of faith into a completely new area.

  • Rachel, Singapore

    The co-owner of Luxe Botanics talks about why she moved from a corporate job into a small business.

  • Jenny, UK

    The owner of Jenny Duff shares how her 20 year old business was transformed from bricks and mortar to online.

Good days, bad days video

How seven business owners got from the bad days to the good ones

One step report

This global study uses behavioural science to understand the human barriers small businesses face when adopting new technology.

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The cover of the ‘One step’ report.

Emotional metrics

Going beyond the numbers to highlight the emotional state of mind of small business owners around the world.

Download the emotional metrics report
The cover of the ‘Emotional metrics’ report.

Small business research hub

For deeper insights and analysis, explore the latest commentary, research, and data from the global small business sector.

Commentary and research

Find the latest economic commentary and research, viewed through a small business lens.

View all monthly blogs and notes

Special reports

Take a deep dive into specific small business data and topics.

View all research reports

Mindset and wellbeing research

Explore research into the mindset, motivations, and wellbeing of small business owners around the world.

View all mindset and wellbeing research

Find out more about XSBI and mindset research

If you have any questions about Xero Small Business Insights and our mindset research video series, reach out to us.