Prime Accountants Group

Accountant · Scimitar Way, Whitley Business Park, 5 Argosy Court, Coventry, West Midlands

  • Making Tax Digital VAT Ready

    Specialist

    Making Tax Digital VAT Re…
  • Xero Migration

    Specialist

    Xero Migration
  • Platinum champion partner

    Partner status

    Platinum champion partner
  • Partner since 2009

    Experience

    Partner since 2009
  • Xero payroll certified

    Certification

    Xero payroll certified
  • Xero advisor certified

    Certification

    Xero advisor certified

About us

Prime understand that your business is unique and we will work with you to simplify your business.

We take pride in being an early adopter of Xero and have been an advocate since the software first broke into the UK market in 2009. We have 30 certified users in-house and have successfully implemented the software within hundred of businesses; we are able to set it up for you, train you on the software should you wish to use it yourself or look after all or part of your bookkeeping for you. As you would expect, we are also able to provide all businesses with a wide range of accounting, tax and business advisory services. We are Xero experts and would love to speak to you so you get the best out of the software, and the right information for you to run business successfully.

Affiliations

  • Association of Accounting Technicians (UK)
  • Association of Chartered Certified Accountants
  • Chartered Institute of Taxation
  • Institute of Chartered Accountants in England and Wales
  • Institute of Certified Bookkeepers (UK)

Meet the team

Prime Accountants Group advisors: 100 - Xero certifications: 39

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Laurence Moore

Consultant

Profile image for Laurence Moore
  • Xero Migration
    Has training and expertise in switching clients to Xero.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • 6 years Xerocon attendance

Chartered Accountant and General Practitioner for over 20 years.

Xero user since 2009 with over 400 clients and Platinum Partner.

Jeremy Kitson

Director

Profile image for Jeremy Kitson
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Xero Migration
    Has training and expertise in switching clients to Xero.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • 1 year Xerocon attendance

Jeremy qualified as a Chartered Accountant in 2003 and was appointed a director of Prime in July 2017. Based in the Solihull office, he deals with a broad range of clients in a variety of industries.

Sarah Hill FCCA

VAO Manager

Profile image for Sarah Hill FCCA
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Xero Migration
    Has training and expertise in switching clients to Xero.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.

I started using Xero when I joined Prime in 2013 as a qualified accountant, having qualified in 2007. Whilst with Prime I achieved a 1st class Degree in Applied Accounting.

Prime Accountants Group: Bank experience

Clients of Prime Accountants Group connect to a range of banks via Xero. Prime Accountants Group specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections


  • American Express (UK)
  • Barclaycard Business
  • Barclays Business (UK)
  • Barclays Corporate (UK)
  • Barclays Personal (UK)
  • Capital on Tap
  • HSBC Business (UK)
  • HSBC Corporate (UK) - HSBCnet
  • HSBC Kinetic
  • Handelsbanken
  • Lloyds Business (UK)
  • Metro Bank (UK)
  • Monzo Business
  • NatWest
  • PayPal
  • Revolut
  • Royal Bank of Scotland (RBS)
  • Santander (UK)
  • Starling Bank
  • Stripe
  • TSB (UK)
  • The Co-operative Bank (UK)
  • Tide
  • Virgin Money (UK)
  • Wise Business

Prime Accountants Group: Industry experience

Prime Accountants Group works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist


  • Retail & ecommerce

    Specialist

    Retail & ecommerce
  • Professional services

    Specialist

    Professional services
  • Trade & construction

    Specialist

    Trade & construction

Industries Served


  • Accommodation and hospitality
  • Administration and support services
  • Agriculture
  • Arts and recreation
  • Construction and trades
  • E-commerce
  • Education
  • Finance and insurance
  • Manufacturing
  • Marketing, advertising and consulting
  • Media and communications
  • Not-for-profit
  • Professional services
  • Public administration
  • Real estate and hiring services
  • Repairs and personal services
  • Retail
  • Transportation and storage
  • Wholesale
  • Healthcare and social services

Prime Accountants Group : App experience

Prime Accountants Group serves clients who use 8 different apps that connect and integrate with Xero.



Connected apps

Find us

Prime Accountants Group has offices in 3 locations

Coventry

Scimitar Way, Whitley Business Park, 5 Argosy Court, Coventry, CV3 4GA, West Midlands

+44 2476518555

Solihull

1 Homer Road, Corner Oak, Solihull, B91 3QG, West Midlands

+44 1217112468

Birmingham

13 Caroline Street, Birmingham, B3 1TR, England

+44 1212332992

New to Xero? Prime Accountants Group can help

Xero is beautiful online accounting software for smaller businesses. Prime Accountants Group can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • 7 Years Xerocon Attendance ?
    The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
  • Partner since 2009
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.