Inform Accounting

Accountant · Mere Green Road, The Royal Town of Sutton Coldfield, St. James House, Birmingham, England

  • Xero Migration

    Specialist

    Xero Migration
  • Making Tax Digital VAT Ready

    Specialist

    Making Tax Digital VAT Re…
  • Platinum champion partner

    Partner status

    Platinum champion partner
  • Partner since 2012

    Experience

    Partner since 2012
  • Xero payroll certified

    Certification

    Xero payroll certified
  • Xero advisor certified

    Certification

    Xero advisor certified

About us

Whatever size or stage of your business journey, we’re poised to offer tailored advice every step of the way. As a Chamber of Commerce Small Business of the Year 2020 and Xero's Mid-Sized Firm of the Year 2022, you’ll get the best cloud accounting experience, alongside proactive business and tax advice.

We’re proud of our reputation as a forward-thinking practice, offering award-winning customer service. As winners of the Accounting Excellence Award 2020 for Digital Innovation, we practise what we preach. We believe that digital enhances, not hinders, and our Cloud Accounting Experts work with many app partners, offering a modern approach to your finances. Our fully outsourced financial solution means you can focus on what you do best, and leave the finances to us as your trusted business advisors.

Affiliations

  • Association of Accounting Technicians (UK)
  • Association of Chartered Certified Accountants
  • Association of Taxation Technicians
  • Chartered Institute of Management Accountants
  • Institute of Chartered Accountants in England and Wales

Find us on the web

Meet the team

Inform Accounting advisors: 29 - Xero certifications: 20

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Adam Lowe

Cloud Accounting Specialist

Profile image for Adam Lowe
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • Xero Migration
    Has training and expertise in switching clients to Xero.

Recently joined Inform, working alongside the bookkeeping team. Currently studying towards AAT exams.

Andrew Scouller

Innovation & Technology Specialist

Profile image for Andrew Scouller
  • Xero payroll certified
    Has knowledge and experience of setting up payroll efficiently and ensuring a smooth payroll process.
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • Xero Migration
    Has training and expertise in switching clients to Xero.
  • 1 year Xerocon attendance

ACA Chartered Accountant with a First Class BA(Hons) in Accountancy and Finance.

Catherine Hinis

Accountant

Profile image for Catherine Hinis
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • Xero Migration
    Has training and expertise in switching clients to Xero.

AAT qualified with over 14 years accountancy practice experience.

Craig Cutler

Senior Accountant

Profile image for Craig Cutler
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • Xero Migration
    Has training and expertise in switching clients to Xero.
  • 3 years Xerocon attendance

I bring 20 years' experience to the Inform Accounting team and advise on a wide range of financial issues.

Paul Smith

Cloud Accounting Specialist

Profile image for Paul Smith
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • Making Tax Digital VAT Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
  • 3 years Xerocon attendance

Studied Accountancy at Birmingham Metropolitan College and have been working at Inform since the age of 19.

Sian Kelly

Director

Profile image for Sian Kelly
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • 6 years Xerocon attendance

I set up Inform Accounting in 2012 and we are truely Xero experts with over 200 local businesses relying on us for their accounting needs and Xero support.

Inform Accounting: Bank experience

Clients of Inform Accounting connect to a range of banks via Xero. Inform Accounting specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections

  • American Express (UK)
  • Bank of Scotland Business
  • Barclaycard Business
  • Barclays Business (UK)
  • Barclays Personal (UK)
  • Capital on Tap
  • Cashplus Bank
  • HSBC Business (UK)
  • Lloyds Business (UK)
  • Metro Bank (UK)
  • Monzo Business
  • NatWest
  • PayPal
  • Payoneer
  • Pleo
  • Revolut
  • Royal Bank of Scotland (RBS)
  • Santander (UK)
  • Soldo
  • Starling Bank
  • Stripe
  • TSB (UK)
  • Tide
  • Wise Business

Inform Accounting: Industry experience

Inform Accounting works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist

  • Professional services

    Specialist

    Professional services
  • Retail & ecommerce

    Specialist

    Retail & ecommerce
  • Trade & construction

    Specialist

    Trade & construction

Industries Served

  • Accommodation and hospitality
  • Administration and support services
  • Arts and recreation
  • Construction and trades
  • E-commerce
  • Education
  • Finance and insurance
  • Healthcare and social services
  • Manufacturing
  • Marketing, advertising and consulting
  • Media and communications
  • Not-for-profit
  • Professional services
  • Real estate and hiring services
  • Repairs and personal services
  • Retail
  • Transportation and storage
  • Wholesale

Inform Accounting : App experience

Inform Accounting serves clients who use 11 different apps that connect and integrate with Xero.

Connected apps

Find us

Inform Accounting has offices in 2 locations

Birmingham

Mere Green Road, The Royal Town of Sutton Coldfield, St. James House, Birmingham, B75 5BY, England

+44 1216673882

Birmingham

Sheepcote Street, West Midlands, Birmingham, B16 8AE, England

+44 1216673882

New to Xero? Inform Accounting can help

Xero is beautiful online accounting software for smaller businesses. Inform Accounting can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • 8 Years Xerocon Attendance ?
    The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
  • Partner since 2012

Awards

  • Accounting Partner of the Year 2014 UK
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.