Discount vs sweetener vs bulk deal
A good sales promotion should be of high value to the customer, and low cost to the retailer. By that measure, bulk deals and sweeteners often fare better than discounts.
Imagine you’re designing a sales promotion for a $150 deck chair (which cost you $75 wholesale). Here’s how the three different approaches might compare.
Choose your promotion carefully
In this example, the 25% discount provides the least reward to the customer, and hits profit the hardest. It doesn’t always break down like this. The final numbers will depend on your markups. But do your homework (and some maths) before committing to a promotion.