Many business owners are familiar with CRM (Customer Relationship Management) applications such as Salesforce.com, SugarCRM and Batchbook as a concept. However, Gene Marks, CRM expert, author and small business owner, finds that only 20 percent of the businesses he works with are fully benefiting from their CRM systems. Learn how to shop for and leverage it to grow your business.
- What CRM does
- Why companies have CRMs
- How to use CRM to make money
There is no pre-course preparation required.