Defining your Digital World

SEO, SEM, social media — in today's marketing-driven digital world, you hear these terms get bandied around a lot. But what are they exactly? And how can you use them to benefit your business? Within the format of three TED-style talks, we'll explore definitions of these fundamental building blocks and give you practical advice and insights on how you can use them in your business.

Xero Unplugged

Social media starts with you

Louisa Claire – Brand Meets Blog: Louisa works with a range of clients to ensure their social media strategies are as valuable as possible. She'll share her advice for creating authentic and rich interactions online.

Louisa Claire – Brand Meets Blog

PPC is like speed dating

Sam Powell – Switched On Media: Sam works with his clients to create effective online marketing strategies, that deliver real value. He'll use his extensive experience to outline the best ways to be discovered online.

Sam Powell – Switched On Media

Navigating SEO

Carolyn Stebbing – Little Village Creative: With extensive experience advising on and managing SEO on behalf of her clients, Carolyn will share her advice for making your organization's website as valuable as possible.

Carolyn Stebbing – Little Village Creative