Xerocon Day 2
Thu December 7, 2017
7:45 - 8:45 AM
Inclusion as Innovation – A Breakfast Event
Amy Vetter, Chief Relationship Officer – Partner Channel, Xero Americas
Tariq Khan, CEO, Global Diversity Marketing
Jina Etienne, CPA, CGMA, Principal Consultant, Etienne Partners
Carlos C. Lopez, EA, CEO, Latino Tax Professionals Association
Diversity & Inclusion is not a mandate. It is a stimulus for innovation and a valued asset against automation, regulatory changes and – above all – a complex competitive landscape where firms compete for top-tier talent. Ever-expanding research further correlates inclusion with better business results – and companies in the top 25% of racial and ethnic diversity were 35% more likely to have financial returns above their industry average. But despite the metrics, diversity initiatives are often a miss.
Not anymore. Start your day with a distinguished leadership panel focused on inclusion as innovation. The panelists discuss constructive and proven strategies to acquire and retain the changing customer base. And they detail the blueprint required to build an inclusive culture that fosters an open environment where unique ideas are encouraged – even when that thinking ventures from the consensus.
Networking with Exhibitors
Coffee, tea, pastries served
Welcome to Xerocon Day 2
MC Greg Kyte
The Cherished Advisor
Amy Vetter, Chief Relationship Officer - Partner Channel, Xero
As accounting and bookkeeping professionals, we strive to improve our clients’ businesses with the financial information we provide to them. Yet many of us still spend the majority of our time entering data and crunching numbers, which doesn’t leave enough time in our day to help our clients actually improve their businesses at a holistic level. With cloud technology, artificial intelligence and machine learning, much of the traditional data entry tasks of the past will be reduced. However; the human side of the experience can never be replaced by technology, only enhanced as we learn to become a cherished advisor to our clients.
10:45 - 11:30 AM
Engaging Talent in the Modern Firm
Liz Mason, Shareholder and CEO High Rock Accounting
Will Lopez, Founder and CEO Advisorfi
Kenji Kuramoto, Founder and CEO Acuity
Great people are critical to the success of any size or type of firm. In this session Liz, Will and Kenji will share best practices you and use to attract and retain great talent.
11:30 AM - 12:00 PM
12:00 -1:00 PM
Moderator: Mel Power, Head of Partner Community - Global
Dave Emmerman, EA Partner - Emmerman, Boyle & Associates
Ryan Watson, CPA Founder and Principal, Upsourced Accounting
Robyn Benincasa, New York Times-bestselling author
Robyn joins us to share the powerful effect of ultra adventurism on team performance. Robyn will share why teams that truly understand interdependence, have empathy for one another, share common ideals, and manage adversity well win these races. She has found that the same is true in the corporate world.
Marcus Lemonis, 'THE PROFIT' on CNBC, CEO Camping World / Good Sam
Marcus Lemonis, the host of CNBC’s The Profit, joins our stage to share how entrepreneurs and small business owners can drive results through collaboration, partnerships and relationships. His advice for aspiring entrepreneurs is simple: know your numbers, trust the process and remember that he’s 100 percent IN CHARGE!™
Xerocon Austin wrap up
Xerocon Day 2 ends
6:30 PM - Late
Xerocon Party at Brazos
It’s time to mix, mingle and kick up your heels on the Xerocon dance floor!
We will serve a selection of delicious locally-sourced food and drinks.
*Schedule subject to change