Back to your search

How buyers buy

Video learning



Learning objectives

  • Understand how buyers of accounting services are different than other buyers
  • Adapt your marketing to attract the right kind of buyers
  • Discover small changes to your website that will appeal to the right kind of buyer
  • Learn social media do's and don'ts related to your potential buyers

Course outline

    If you've ever wanted to get inside your client's heads to find out how they pick which Accountant or Bookkeeper to choose, or even what services are right for them. Join Karen Reyburn from The Profitable Firm to gain valuable industry insights and start taking your growth to the next level.

Topics covered

  • Growth

More courses you might be interested in

5 Advisor CREDITS

Quarterly Product Update

Keep up with Xero's latest product updates and feature releases with our quarterly product webinar. Join us on the first Wednesday of each quarter for a deep dive into new product releases and what’s on the roadmap in the next 90 days within core Xero. View course

Live webinar - 45 MINUTES

Positioning Making Tax Digital (MTD) to your clients

Want to get ahead of the curve and prepare your clients (and your practice) for Making Tax Digital? Find out how to communicate the changes to your clients, so you can make sure they’re MTD ready with minimal fuss, well ahead of the deadline. View course

Self-paced learning

Still not what you're looking for?