At Xero, we’re dedicated to improving the lives of small business owners everywhere. More than 355,000 small business subscribers rely on our cloud-based accounting software to manage their finances every day.

With that goal in mind, we’re sharing some of our observations through Xero Small Business Insights. It’s our hope that with this analysis in hand, policymakers and large enterprises can make more informed decisions that benefit the small business economy.

Xero Small Business Insights is a snapshot of the sector’s health, updated monthly. Its metrics are based on anonymised, aggregated data from hundreds of thousands of our subscribers. The result is a picture of business conditions that’s more accurate than most private surveys, which have a far smaller sample size.

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