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Chapter 1

How to grow your business


Table of contents

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How to grow your business

You’ve started your business and likely gone through several ups and downs. Despite the challenges, you persevered – well done! Now that business is finally going well, you’re thinking about growing.

Business growth takes time

Growing your business is just like caring for a plant. You need the right soil for your business to take root in, and the right amount of water and sunlight to encourage and nurture growth. You want it to be steady and sustainable so your business not only grows, but thrives.

Stages of business growth

Get ready for business growth

This guide takes you through what you need to know before growing your business.

1. Types and stages of business growth
Find out what to expect at each stage of growth.

2. Write a business development plan
Outline your goals for growth and how you’ll achieve them.

3. Forecast demand
Prepare for future demand.

Ways to grow your business

Use the tools and insights in this guide to grow your business.

1. Increase sales
Sell more to existing customers or win over new ones.

2. Increase website traffic
Get more customers to visit your website.

3. Sell your product online
Think about selling your products or services online.

4. Grow your product line
Improve your products or services, broaden your appeal, or offer something different.

5. Expand your business into new markets
Make your move and break into new markets.

Persistence is key

You probably won’t experience growth right away. Don’t get discouraged. If you keep at it and put in the hard work, you’ll see progress and reap the rewards.


Chapter 2: Are you ready to grow your business?

Before you take your business to the next level, answer the questions in our business growth checklist and find out if you’re ready to grow.

Read chapter 2