Industry Specific App of the Year

The co-founders of Figured are both farmers who were also accountants, putting them in the perfect position to address the unique financial management requirements of the agriculture industry. Since launching Figured has driven incredible change in their sector, but its achievements in the last year particularly stand out, with 800% license growth in the UK and over 1000 product updates.

Besides growing its business Figured has also invested in people and programmes to support Xero partners and in turn help clients capitalise on the value Xero and Figured bring to the whole farming industry. “This has attracted the attention of some large Xero firms, most notably in Ireland, enabling IFAC and Bank of Ireland to launch their FarmPro solution to the Irish farming community, with Xero and Figured at the core,” said judge Edward Berks, EGM, Xero Global Financial Services Partnerships. 

While they began last year concentrating on growth, Figured focused on existing clients when Covid-19 hit, with a support package that included free license upgrades and training sessions on using future planning tools to steer their businesses through the pandemic. Adding further value by launching a newsletter with industry news and case studies also ensured the app made a lasting impression with judges.