Emerging App of the Year

Reducer impressed by having one simple idea but strong idea: to eliminate the £8.7bn wasted by UK businesses each year by empowering SMEs to reduce their utility costs with smarter spending. By integrating with Xero to analyse bills, the app spots areas of overspending and sources tailored quotes from hundreds of suppliers. It then takes an accountant just a few clicks per client to compare pricing across different purchase categories.

This award recognises an app that has achieved great things in a short amount of time and Reducer has certainly accomplished that. Since joining the Xero app marketplace in April 2020, they have helped accountants find over £1million in savings for 1500 clients. “In addition they also quickly achieved over 50 five star reviews and really focus on enabling Xero partners to add value to their client relationships,” said judge Matt Flanagan, Founder of Appacus.

The app is continually evolving. A major product upgrade last July to improve saving reports by adding built in buying guides, supplier reviews and one click switching, increased savings for clients by 42%. Knowledge sharing is also an integral part of Reducer’s culture, shown through the sharing of industry white papers, blogs and webinars. At a time when cost-cutting has never been more vital for small businesses, Reducer’s drive to help businesses achieve this in the easiest possible way is especially formidable.