Write a business plan

This practical guide is Step 2 of our Startup Kit written by Emma Jones, founder of Enterprise Nation. The course walks you through turning your idea into a thriving business.

A business plan will act as your roadmap. It will guide the business from start to growth, with reference to milestones along the way. The plan will include information about how you intend to get started and what your ultimate objectives are – and how you aim to get from one to the other.

You might want to start a business and sell it in a few years’ time, pass it onto your family, or grow to a point where you wouldn’t want to grow anymore. If you need to access funds for growth, a good business plan is key to getting investors and banks onboard.

So, after coming up with an idea and doing your research, writing the business plan is your first practical step to starting your business. With it under your belt you can say, “I’m off!” Or IMOFF. It’s an easy way to remember the headings to include in your business plan: Idea, Market, Operations, Financials and Friends. It doesn’t have to be long and try to keep it as simple as possible.

Here’s an IMOFF business plan template to get you started.

  • Idea: What’s your idea?
  • Market: Who will be your customers or clients? And who is your competition?
  • Operations: How will you develop the idea, promote it and provide good customer service?
  • Financials: Can you earn more than you spend, so that the business makes a profit? Do you need any funds to get started?
  • Friends: Do you have a support network on hand for when you need business advice? Are there complementary businesses you’ve identified with whom partnerships are a possibility?

Return to your plan to check progress against targets or to make amends as you respond to new opportunities.

Next, I’ll take you through getting your business online and using the internet to generate interest. Or get started with my Startup Kit that helps you to build and grow your own business.

About Emma Jones

Emma is founder of small business network Enterprise Nation. Emma has since written a number of best-selling business books, including Spare Room Start-Up, Working 5 to 9, Go Global and the StartUp Kit. Emma was awarded an MBE for services to enterprise in 2012.


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