Build a future-ready firm with Modern Practice Playbook
This playbook combines data with real stories and tips to guide accountants and bookkeepers on building agile, intentional firms. Across four chapters – firm structure, AI, services and pricing – it reveals what top-performing practices do differently and where they're pointing the profession.
Exploring what sets top firms apart
Top-performing practices are redesigning elements of their entire operations to unlock the full value of AI and advisory.
AI powers productivity, saving time and money
AI tools save firms almost one day per week. Top performers nearly double the money savings at £202,000/year.
Advisory is where the profit lives
Advisory offers the highest profit margin of any service (50.6%), yet just over half of UK firms provide it.
Top performers price with confidence
Charging up to ⅓ more for the same work. Opportunity lies in moving up the ladder to value-based models.
Your playbook starts here
Data tells you where the profession stands today. The people in these pages show you what's possible next. Download your copy.
There's no hype in here, and no scaremongering either – just evidence, and the people behind it. We want you to take what’s relevant to your practice, and build from it.
Kate Hayward, Managing Director, Xero
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Join the Xero community of accountants and bookkeepers. Collaborate with your peers, support your clients and boost your practice.