Prime Accountants Group

Accountant · Scimitar Way, Whitley Business Park, 5 Argosy Court, Coventry, West Midlands

  • Making Tax Digital Ready

    Specialist

    Making Tax Digital Ready 
  • Platinum champion partner

    Partner status

    Platinum champion partner 
  • Partner since 2009

    Experience

    Partner since 2009 
  • Xero migration certified

    Certification

    Xero migration certified 
  • Xero payroll certified

    Certification

    Xero payroll certified 
  • Xero advisor certified

    Certification

    Xero advisor certified 

About us

Prime understand that your business is unique and we will work with you to simplify your business.

We take pride in being an early adopter of Xero and have been an advocate since the software first broke into the UK market in 2009. We have 30 certified users in-house and have successfully implemented the software within hundred of businesses; we are able to set it up for you, train you on the software should you wish to use it yourself or look after all or part of your bookkeeping for you. As you would expect, we are also able to provide all businesses with a wide range of accounting, tax and business advisory services. We are Xero experts and would love to speak to you so you get the best out of the software, and the right information for you to run business successfully.

Affiliations

  • Association of Accounting Technicians (UK)
  • Association of Chartered Certified Accountants
  • Chartered Institute of Taxation
  • Institute of Chartered Accountants in England and Wales
  • Institute of Certified Bookkeepers (UK)

Meet the team

Prime Accountants Group advisors: 100 - Xero certifications: 40

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Laurence Moore

Consultant

Profile image for Laurence Moore
  • Xero migration certified
    Has knowledge and experience of switching clients to Xero.
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Retail & ecommerce
    Has training and expertise in advising on apps for retail and ecommerce businesses.
  • 6 years Xerocon attendance

Chartered Accountant and General Practitioner for over 20 years.

Xero user since 2009 with over 400 clients and Platinum Partner.

Frances Folliard

VAO Senior Manager

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  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Xero migration certified
    Has knowledge and experience of switching clients to Xero.
  • Trade & construction
    Has training and expertise in advising on apps for trade and construction businesses.
  • Making Tax Digital Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for making tax digital.
  • Professional services
    Has training and expertise in advising on apps for professional services firms.
  • 2 years Xerocon attendance

I joined Prime in 2009, completed my ACCA qualification in 2010 and recently achieved a degree from Oxford Brookes in Applied Accounting. I manage Prime's Virtual Accounts Office team in Coventry.

Jeremy Kitson

Director

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  • Xero migration certified
    Has knowledge and experience of switching clients to Xero.
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • Making Tax Digital Ready
    Has training and expertise in helping UK businesses meet the HMRC requirements for making tax digital.
  • 1 year Xerocon attendance

Jeremy qualified as a Chartered Accountant in 2003 and was appointed a director of Prime in July 2017. Based in the Solihull office, he deals with a broad range of clients in a variety of industries.

Sarah Hill FCCA

VAO Manager

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  • Xero migration certified
    Has knowledge and experience of switching clients to Xero.
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

I started using Xero when I joined Prime in 2013 as a qualified accountant, having qualified in 2016. Whilst with Prime I achieved a 1st class Degree in Applied Accounting.

Holly Giles

Audit and Accounts Manager

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  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

A graduate in Accounting and Finance, I joined Prime in 2010 and qualified as a Chartered Accountant in 2014. I manage Prime's Audit and Accounts Department in Solihull.

Paul Guise

Audit & Accounts Senior Manager

Profile image for Paul Guise
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.
  • 1 year Xerocon attendance

ACCA qualified accountant with over 15 years practice experience.

Joined Prime in 2015.

Prime Accountants Group: Bank experience

Clients of Prime Accountants Group connect to a range of banks via Xero. Prime Accountants Group specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections 


  • RBS
  • Barclays
  • Santander
  • NatWest
  • PayPal
  • Metro Bank
  • HSBC

Prime Accountants Group: Industry experience

Prime Accountants Group works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist 


  • Trade & construction

    Specialist

    Trade & construction 
  • Professional services

    Specialist

    Professional services 
  • Retail & ecommerce

    Specialist

    Retail & ecommerce 

Industries Served 


  • Professional services
  • Retail
  • Construction and trades
  • Marketing, advertising and consulting
  • Not-for-profit
  • Real estate and hiring services
  • Media and communications
  • Repairs and personal services
  • Finance and insurance
  • Manufacturing
  • Education
  • Accommodation and hospitality
  • Administration and support services
  • Transportation and storage
  • Arts and recreation
  • Wholesale
  • Mining
  • Utilities
  • Public administration
  • Healthcare and social services
  • Agriculture
  • E-commerce

Prime Accountants Group : App experience

Prime Accountants Group serves clients who use 22 different apps that connect and integrate with Xero.


Find us

Prime Accountants Group has offices in 3 locations

Coventry

Scimitar Way, Whitley Business Park, 5 Argosy Court, Coventry, CV3 4GA, West Midlands

+44 2476518555

Solihull

1 Homer Road, Corner Oak, Solihull, B91 3QG, West Midlands

+44 1217112468

Birmingham

13 Caroline Street, Birmingham, B3 1TR, England

+44 1212332992

New to Xero? Prime Accountants Group can help

Xero is beautiful online accounting software for smaller businesses. Prime Accountants Group can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • 6 Years Xerocon Attendance ?
    The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
  • Partner since 2009
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.