ShareRoot chats about bootstrapping with Xero
“ShareRoot was simply born out of the need in the market. I come from the Facebook advertising space and my clients at the time were asking more and more about Pinterest … the Holy Grail for social advertising,” says Noah Abelson, CEO and co-founder at ShareRoot.
So he started his startup and everyone took notice — including 500 Startups. All of a sudden, financial management and accounting software became mandatory. The more he researched, the more he realized: Everybody likes Xero.
Noah quickly realized why. For starters, expenses became easier and faster to process with Xero. And naturally, in the startup world, questions arise — but that’s where Xero excels, thanks to its robust and immediate help system.
Enter Steven Toomey, CEO of Evolve CFO, another lover of the startup world and Xero.
“It really is this definition of a partnership. We can take care of anything and that’s a huge value proposition,” says Steven.
Get more helpful information in our small business guide:Accounting for Startups