Practice Strategy Day

For accounting and bookkeeping practices who want practical guidance and support on the journey to becoming a practice of the future. Coming to you in Singapore and Hong Kong this June.

Tickets are limited. Save yourself a spot now.


Engage, learn, and be inspired

Accountants and bookkeepers take pride in helping their clients’ businesses grow and prosper. But when was the last time you stopped to think about what success means for you and your practice?

From setting goals and implementing new workflows, to automating processes, positioning products, marketing, apps and more – we'll guide you through everything you need to know, so you can grow your practice and streamline efficiency. You can even pass these learnings along to your clients, and help them grow their business.

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Business overview and short & long-term goals

Every successful business has a clearly-defined purpose which drives their business culture. Why do you do what you do, and how does that help you stand out from the others?

We’ll also help you look at the global accounting landscape, current professional service business models challenges facing accountants and bookkeepers today, and set short, medium, and long-term goals that we can work towards.

Service offering and pricing

Does your business model match the needs of your business culture?

We'll discuss global trends in the accounting service delivery, and how to think about niche markets and verticals in the ecosystem. This session will give you the tools to define and evolve your service offering so that you can add value to your clients for the best financial return.

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Automation, operations & systems plan

Let’s talk tech! The transition away from outdated desktop accounting methods into the cloud involves a lot of work across your business. In this session, we immerse ourselves in the cloud world and map out the change process, as we embrace technology.

We'll discuss the best apps to onboard clients, track time and control operational costs – so you know if you're making money, and when to review internal controls.

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Streamlining your practice with apps

The more apps you connect with Xero, the more powerful the platform. In this session, get introduced to the world of technology for accountants - discover the essential apps that will help you run a successful practice and create efficiencies in your client relationships. See apps in action in a connected business.

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Marketing plan & strategy

You might’ve developed a trustworthy reputation for yourself – but have you cultivated the same for your practice? Building a positive brand for your practice is the only way sustain growth.

This session demonstrates how a well-implemented marketing plan and strategy can help you win new clients and keep them.

Hear what last year’s attendees had to say

“Practice Strategy Day was immensely valuable for us – it helped us take a step back from day-to-day business and learn how we can really weave technology in our practice strategy, help our clients, and set our firm apart from competition.”

– Elaine Lim, Agere Accounting & Advisory Singapore

“We thoroughly enjoyed Practice Strategy Day! The brainstorming sessions helped us reconsider the values of being a 21st century accountant, so as to redefine and continue delivering value to the market. Learnings from the workshop helped take our practice to the next level.”

– Matthew Li, Nova CPA Hong Kong

Spaces are limited. Get your tickets now.

Singapore - Tuesday, 11 June 2019

Rooms 300-302, Suntec Singapore Convention & Exhibition Centre 
Suntec City 1 Raffles Blvd, Singapore 039593

Hong Kong - Thursday, 13 June 2019

Concord Room, Renaissance Harbour View Hotel Hong Kong
1 Harbour Road, Wanchai, Hong Kong

Singapore: SGD 158.36 per ticket (incl. 7% GST).

Get tickets

Hong Kong: HKD 858.00 per ticket.

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Where to stay

We appreciate that you may be travelling to Singapore and Hong Kong to attend Practice Strategy Day. The following hotels have been sourced by Xero for your convenience based on their proximity to the workshop venue (as suggested by their Google Maps listings), but does not constitute an endorsement by Xero for quality.

Hong Kong

Renaissance Hong Kong Harbour View Hotel

Distance from venue: 0km

Grand Hyatt Hong Kong

Distance from venue: 0.04km

Gloucester Luk Kwok Hotel

Distance from venue: 0.45km

Novotel Century Hong Kong

Distance from venue: 0.50km


Marina Mandarin Singapore

Distance from venue: 0.27km

Conrad Centennial

Distance from venue: 0.27km

Pan Pacific Singapore

Distance from venue: 0.40km

Carlton Hotel

Distance from venue: 0.7km

More questions?

Ask your Xero Account Manager or email