Engage, learn, and be inspired
Accountants and bookkeepers take pride in helping their clients’ businesses grow and prosper. But when was the last time you stopped to think about what success means for you and your practice?
From setting goals and implementing new workflows, to automating processes, positioning products, marketing, apps and more – we'll guide you through everything you need to know, so you can grow your practice and streamline efficiency. You can even pass these learnings along to your clients, and help them grow their business.
Every successful business has a clearly-defined purpose which drives their business culture. Why do you do what you do, and how does that make you stand out from the others?
We’ll also help you look at the global accounting landscape, current professional service business models challenges facing accountants and bookkeepers today, and set short, medium, and long-term goals that we can work towards.
Does your business model match the needs of your business culture?
We'll discuss global trends in the accounting service delivery, and how to think about niche markets and verticals in the ecosystem. This session will give you the tools to define and evolve your service offering so that you can add value to your clients for the best financial return.
Let’s talk tech! The transition away from outdated desktop accounting methods into the cloud involves a lot of work across your business. In this session, we immerse ourselves in the cloud world and map out the change process, as we embrace technology.
We'll discuss the best apps to onboard clients, track time and control operational costs – so you know if you're making money, and when to review internal controls.
The more apps you connect with Xero, the more powerful the platform. In this session, get introduced to the world of technology for accountants - discover the essential apps that will help you run a successful practice and create efficiencies in your client relationships. See apps in action in a connected business.
You might’ve developed a trustworthy reputation for yourself – but have you cultivated the same for your practice? Building a positive brand for your practice is the only way sustain growth.
This session demonstrates how a well-implemented marketing plan and strategy can help you win new clients and keep them.
Hear what last year’s attendees had to say
“Practice Strategy Day was immensely valuable for us – it helped us take a step back from day-to-day business and learn how we can really weave technology in our practice strategy, help our clients, and set our firm apart from competition.”
– Elaine Lim, Agere Accounting & Advisory Singapore
“We thoroughly enjoyed Practice Strategy Day! The brainstorming sessions helped us reconsider the values of being a 21st century accountant, so as to redefine and continue delivering value to the market. Learnings from the workshop helped take our practice to the next level.”
– Matthew Li, Nova CPA Hong Kong
Monday, 18 November 2019
Concord Room, Renaissance Harbour View Hotel Hong Kong
1 Harbour Road, Wanchai, Hong Kong
Pricing: HKD 858.00 per ticket. Spots are limited.
Practice Strategy Day is a full-day, hands-on, practical workshop organised by Xero for Xero accounting and bookkeeping partners. Practice Strategy Day aims to accelerate growth in your firm by helping you reinvent and realign essential elements in your practice to match your cloud strategy, including helping you:
Identify your business goals
Innovate your business, service and pricing model(s)
Automate through technology
Optimise processes for efficiency
Position and market
Practice Strategy Day is a facilitated, classroom workshop that provides an interactive learning experience – be prepared to participate, contribute and share ideas both personally and in groups.
Founders/owners and decision makers in accounting and bookkeeping practices.
Professional accountants looking to expand their skills set beyond day-to-day client work.
We recommend that accounting firms send representatives in the area of strategy, client servicing, operations, technology and marketing to Practice Strategy Day as a way to achieve team alignment across the business.
Morning tea, lunch, afternoon tea and refreshments during networking
Hot coffee all day
A workbook to take home, checklists and Xero writing material
A full day of learning with Xero staff and partners
In the event of cancellations at least 15 working days prior to the event, we are happy to provide a full refund at your ticket cost (less HKD 60 administration fee) to the original payment source. Please contact firstname.lastname@example.org.
Yes, we are happy to provide a certificate of attendance at Practice Strategy Day for 5.0 verifiable CPD hours, subject to the approval of your local awarding member body.
Practice Strategy Day 2019 follows a consistent programme outline content from the previous year, with improvements based on attendee feedback. If you attended Practice Strategy Day in 2018 and found it to be personally valuable, we recommend that you extend the invitation to your staff members to attend Practice Strategy Day 2019.
We welcome all accountants and bookkeepers to attend Practice Strategy Day, but you will get the most out of the event if you are part of Xero’s partner program and have access to our practice tools for partners.
More than 100,000 accountants and bookkeepers are part of Xero’s partner program where they use Xero to service their clients more efficiently and effectively. Learn more about the Xero Partner Program here.
By submitting your registration, you agree to the Practice Strategy Day 2019 terms and conditions.
Where to stay
We appreciate that you may be travelling to Hong Kong to attend Practice Strategy Day. The following hotels have been sourced by Xero for your convenience based on their proximity to the workshop venue (as suggested by their Google Maps listings), but does not constitute an endorsement by Xero for quality.