About Xero Small Business Insights
At Xero, we’re dedicated to improving the lives of small business owners everywhere. More than 392,000 Kiwi subscribers in New Zealand rely on our cloud-based accounting software to manage their finances every day.
Xero Small Business Insights is a snapshot of the sector’s health, updated monthly. Its metrics are based on anonymised, aggregated data drawn from hundreds of thousands of our subscribers. The result is a picture of business conditions that’s more accurate than most private surveys, which have a far smaller sample size, and more frequently updated than other New Zealand data on small business.
With that goal in mind, we’re sharing some of our observations through Xero Small Business Insights. It’s our hope that with this data in hand, policymakers and large enterprises can make more informed decisions that benefit the small business economy.