Grow Your Practice for Bookkeepers

Presented by Melanie Morris, Head of Bookkeeping NZ

Register your interest

Engage, learn and be inspired

Seeing your bookkeeping practice grow and prosper is one of the great things about being in business for yourself. And the Grow Your practice workshop is designed to help you get there.

From setting goals and implementing new workflows to automating processes, positioning your product, marketing, social media and more, we'll guide you through everything you need to know to grow your practice and take efficiency to the next level.

5 reasons to attend



Take examples from your own bookkeeping business and integrate strategies.



Share stories and hear from your peers on how they've grown their bookkeeping business.



Hear from experts in marketing, technology and bookkeeping industry leaders.



Take away ideas on how to move towards the future generation of bookkeepers with cloud software. 


Grow Your Practice workshop outline

Hosted by Melanie Morris

Business overview and short & long term goals

We will take a look at today’s bookkeeper and discuss how the bookkeeper of tomorrow may look, review current business models and set goals for short, medium and long term to align with tomorrow’s bookkeeper.

Service offering and pricing

We will discuss and share ideas on bookkeeping service delivery, thinking about niche markets and verticals in the ecosytem. This session is aimed at giving you tools to define and evolve your service offering to add value to your clients for the best financial return.

Automation, operations & systems plan

Let's talk tech! We will discuss the best apps to use to onboard clients, track your time and back cost to see if you are making money and review internal controls. 

Marketing plan & strategy 

This session is all about you and how your marketing plan and strategy is imperative to grow your practice. We will encourage you to consider how to embrace the future and evolve your business with planning.

Drinks and networking

Take the chance to network with other bookkeepers and share ideas and successes.

About Melanie Morris, Head of Bookkeeping NZ

I am delighted to join Xero as Head of Bookkeeping NZ. This is my dream job! It really feels that everything I have been working for over the past ten years has lead to this role. Bookkeeping and Beyond and Training and Beyond will continue operating under my guidance with the team.

I founded and lead the successful bookkeeping practice Bookkeeping and Beyond and Xero multi-award winning training centre Training and Beyond. Both companies are pioneers in the cloud ecosystem and act as training partners and conversion specialists for selected Xero add-on partners.

I play an important role in the Xero community leading my training team who provide quality training to Xero accounting partners and end users. I am often asked to facilitate further mentoring and on-going support to these clients. Finally, I am passionate about helping small businesses and bookkeepers succeed. Using Xero and its ecosystem in my own businesses, I know first-hand how Xero can revolutionise business practice.

Mel Morris

Register your interest

Thank you for registering your interest, we'll be in touch.