Xerocon Day 2
Thu 5 October 2017
Exhibition hall open
Coffee, tea, pastries served
Welcome to day 2
What’s new in Xero? Focus on Xero’s small business products
Laura Cardinal, Global GM, Xero Business Accounting
Want some shiny new tools for your Xero tool box? Of course you do! And it should be no surprise that there are plenty of exciting innovations coming. Be the first to learn about new features that will power-up your practice and open the door to new growth opportunities. You’ll also hear how automation and machine learning is helping small businesses, and what this means for you and your practice.
The rise of the trusted advisor
Emma Jones, entrepreneur and founder of Enterprise Nation
Whether it’s exporting, selling to government or embracing the web, the face of small business is changing. Each new opportunity – and challenge – makes the role of the accountant as a trusted advisor ever more critical. To help you boost business by delivering the support your clients need, Emma Jones, founder of Enterprise Nation, shares the top three things on the minds of small business owners.
Main stage: Making the lives of accountants and their clients easier through digital banking
HSBC: James Cliffe, UK Head of Business Banking & Nadya Hijazi, Global Head of E-Channels
Small businesses are key to the success of the UK economy, but how can the digitisation of banking help them thrive? This session will explore and demonstrate how HSBC, are working to transform their digital offering to make it simpler, easier and better for small businesses and their advisors to engage with them, in order to support businesses achieve their growth ambitions.
Breakout 1: What’s new in Xero
So you’ve heard about all the cool stuff that’s coming soon to Xero – including CIS, projects & expenses – but what does it mean for your clients? In this session, we’ll dive into new features, explaining how your clients can take advantage of them, and giving you actionable advice on how the solutions should be implemented. You’ll also get a sneak peek at upcoming updates, so you can start looking forward to the difference they’ll make to your clients.
Breakout 2: What’s your client app stack?
James Coleman & Ben Johnson
With more than 500 ecosystem apps available for your clients, where do you start when it comes to recommending solutions that extend Xero from an accounting solution to a full business management suite? In this interactive session, you’ll discover different types of apps, receive advice on how to build your value proposition for each industry you serve, and hear from a panel featuring Xero partners who have been there, and got the t-shirt.
Main Stage: Realise your practice vision through the Xero digital blueprint
Damon Anderson & Doug La Bahn
The recent Xero UK partner benchmarking study proved that the fast-moving transition from compliance to advisory services is showing no signs of slowing down. The desire to move more clients to the cloud, coupled with cost pressures of servicing lower value clients, mean that automation and AI will become powerful drivers for change. In this session, we will replay the key findings from the recent partner benchmarking study, and give you actionable advice on how to make the changes needed to support your vision for your practice.
Breakout 1: How to get paid faster with Xero + PayPal
Nicola Longfield, Director of SMB at PayPal UK
How to get paid faster? Sounds simple, doesn’t it? The good news is that for thousands of SMBs it really is! Nicola Longfield, Director of SMB at PayPal UK will guide you through what this means and how it can work for you and your customers. From the simplicity of how PayPal works with Xero, to a customer centric approach that will free up valuable time and increase cash flow, and how you can position yourself as the digital expert.
Breakout 2: Driving value with data: How to crack the bookkeeping circle
Alexis Prenn, CEO of Receipt Bank
In the era of the ecosystem, reliable business data is more valuable than ever. It’s the role of the trusted advisor to own, optimise, and add value to clients’ financial information. Find out how to make your clients’ data more simple, more secure, and more useful, and how to create a profitable and productive bookkeeping circle for your firm.
Main stage: How to create a thriving digital practice through marketing
Andrew & Pete
Be prepared to be given a firm kick up the backside as Andrew and Pete peel open your eyelids as to what's really happening in this digital world and how you can find your unique voice to break through the noisy digital landscape. Prepare to cringe, laugh, and be inspired!
Breakout 1: Payroll in Xero deep dive
Aaron Bloom & Vikki Bean
Payroll in Xero isn’t new, but it’s come a long way in the past 12 months. Join this session to hear about what’s already been delivered, and get a preview of some of the great new features coming soon. We’ll provide an overview of Payroll Certification, and do a deep dive on new features that streamline the way that you manage Workplace Pensions and Statutory Leave for your clients.
Breakout 2: Unlock the power of working with apps in Xero HQ
Creating an open practice platform has enabled Xero to connect you with the best solutions in the industry. You’ll be introduced to a line up of the top apps we’ve partnered with and learn how to use them to run your practice in the cloud. And this is only the beginning. We’ll share our roadmap for where Xero HQ is heading and how you can get started now.
How to run a beautiful business in the age of machines
Tim Leberecht, author and consultant
Tim Leberecht, author of the widely acclaimed book The Business Romantic and advisor to organisations worldwide, argues that as machines take our jobs and do them more efficiently, the only work left for us humans will be the kind of work that must be done beautifully rather than efficiently: with care, character, and craftsmanship. Tim believes we are shifting from a smart age to a new romantic era in which companies rich with imagination and emotion will have an unfair advantage. In his talk, he inspires you to think about your business differently and proposes four concrete principles that enable you to thrive while maintaining your humanity in the age of machines.
Panel: The journey to a thriving digital practice
Paul Bulpitt, CEO & co-founder, The Wow Company
We know that for accounting and bookkeeping practices the world over, evolving into a digital practice is no walk in the park. Ask any practice that has made, or is making, the move and they’ll tell you that significant changes can bring serious challenges. But we also know a little experience can go a long way. So we’ve gathered a panel of Xero partners – of all sizes – to share everything they’ve learned while covering the hard yards. From trials to triumphs, you’ll see how these practices made the transition to becoming a digital practice. They’ll reveal their catalyst for change, how they aligned their practice and how they’re tracking towards success.
It's a wrap