Xerocon Day 1
Wed 13 September 2017
Exhibition hall and registration open
Welcome to Xerocon Melbourne 2017
Keynote: The future has arrived
Rod Drury, CEO and Co-Founder, Xero
Over the last few years, accounting vendors have talked about the future. How cloud technology will change your practice, your job, your industry. Well, that day is here. Rod will take you through real examples and implications of how connected accounting, machine learning, and Artificial Intelligence are changing our industry today and what will quickly come next.
Keynote: How to run a beautiful business in the age of machines
Tim Leberecht, author and consultant
Tim Leberecht, author of the widely acclaimed book The Business Romantic and advisor to organizations worldwide, argues that as machines take our jobs and do them more efficiently, soon, the only work left for us humans will be the kind of work that must be done beautifully rather than efficiently: with care, character, and craftsmanship. Tim believes we are indeed shifting from a smart age to a new romantic era in which companies rich with imagination and emotion will have an unfair advantage. In his talk, he inspires you to think about your business differently and proposes four concrete principles that enable you to thrive while maintaining your humanity in the age of machines.
Keynote: Powering an efficient practice in the digital world
Anna Curzon, Chief Partner Officer, Xero
We're passionate about enabling our accounting and bookkeeper partners to run efficient, growing, digital practices in the cloud and we're constantly developing world class tools to make that happen. In this session, we'll reveal the next wave of enhancements to Xero HQ, the continued growth of our partner products and tools and what it means to be a Xero Partner.
Keynote: Amplify your influence and develop commercial clarity around your competitive advantage.
Dan Gregory, Behavioural Researcher & Strategist
Kieran Flanagan, Behavioural Researcher & Strategist
What makes you a leader in your category or industry? What is it that asserts your uniqueness amongst your peers? What helps you stand out in a group of professional competitors as an authority, a thought leader, the “go-to” expert in your field.
Certainly, your knowledge and experience play an important part in this process, but more important is how you position yourself, the personal brand you create and the intellectual property you develop that elevates you from a high performance player to industry innovator and influencer.
In this fun and inspiring presentation, you’ll learn how a unique tone of and professional profile building strategies create impact in the market place.
Xero Tax - deep dive & the future
Matthew Prouse, AU Partner Solutions Manager, Xero
When it comes to tax, the simpler the better, right? That’s what this session is all about. It covers best practice and how you can manage it most efficiently using Xero Tax. The first ten minutes will explore NZ Tax, before moving on to AU Tax specific features. By the end, you’ll know exactly why Xero Tax is the choice for your practice needs and how to get started.
What do people say about your business when you’re not in the room?
Heidi Armstrong, business owner, finance expert, lawyer and consumer advocate
Heidi Armstrong is no stranger to the sweat and tears that come with running a small business. Having sold her award-winning online lending business, Heidi knows what it takes to turn a good business into a great business – all on the smell of an oily rag. If you’re looking to take your business to the next level and want some common sense and low-cost marketing tips, don’t miss this session with Heidi Armstrong from Money To Love.
Taking clients into the cloud
Tap into the experience of Xero partners who work with cloud integrators: consultants who help select and set up the best apps for your practice and your clients. A panel will discuss when it’s best to use cloud integrators and the pros of using multiple apps, as well as challenges that can arise. Hear their thoughts on how cloud integrators add an extra dimension to an advisory business and real-world examples of how engaging with the experts has generated lucrative opportunities.
The power of open data: removing friction for the accounting industry
Ben Styles, GM FInancial Web, Xero
Having a free flow of information between clients, advisors and financial institutions has been a game changer for you and your clients – and it’s driving new innovation every day. And we’re thrilled to give you the first look at our new accounts payable solution - You’ve asked us for it and we’ve delivered.
It’s coming to our customers in Australia, Singapore and New Zealand. Join this session to see how bank feeds, Xero Connect and payment services solutions are creating frictionless workflows.
Understand how opening up capital to small businesses will support Xero's goal of driving GDP growth through SMB.
Unlock the power of working with apps in Xero HQ
Craig Little, Product Marketing Manager - HQ Ecosystem, Xero
Creating an open practice platform has enabled Xero to connect you with the best solutions in the industry. You’ll be introduced to our line up of launch apps we’ve partnered with and learn how to use the apps to run your practice in the cloud. And this is only the beginning. We’ll share our roadmap for where Xero HQ is heading and how you can get started now.
Security rules: top tips you wish you'd know
Paul Macpherson, Head of Security, Xero
Think cyber crime is something that happens to other people, and that you’re too savvy to get caught? Think again. Nearly 50% of attacks are targeting small businesses directly and this number is growing. Knowing how to spot a scam is essential to not becoming a victim, and all staff in every business should receive some level of awareness training. Email is the primary channel used by hackers to scam you or deliver malicious software into your business, so everyone should know how to spot a malicious email. See how simple it can be to improve the protection of all the accounts you use for online services, by using strong, unique passwords, and enabling 2FA/MFA/2SA if available. And if you do become a victim? We’ll show you what to do and where to go for help.
Do you have an exit strategy?
Whatever stage you’re at in your business journey, you should always keep one eye on your end goal – and that goal should be your exit strategy. Our panel of experts have all built, bought and sold firms. You’ll hear when and how to start planning your exit. Understand what it is buyers are looking for and how to maximise the value of your asset to meet those needs. Answer the big questions such as whether to sell your firm or client base externally or to a junior partner, or whether to merge with another firm, and understand the risks and benefits of both options, and how to protect your clients and your staff. You’ll walk away with a greater understanding of how to answer those all important questions, “Who will buy my firm?” and “How much is my firm worth?"
How machine learning and AI will change industries forever
Moderator: Ian Gardiner, Head of Startup Ecosystem (Aus/NZ) at Amazon Web Services
Panel: Roman Teslyuk, Founder and CEO, Earth AI; Tiberio Caetano, Co-founder and Chief Scientist, Ambiata; Dr Catherine Ball; Rod Drury, CEO, Xero
A panel bringing together leaders and experts from a range of industries being transformed by the machine learning and AI revolution. The revolution is no longer coming. It’s already here. Listen to how it’s already disrupting the status quo and get a picture of what the future looks like.
Becoming a Xero power user
Sarah Watts, Partner Consultant, Xero Australia
Ever dreamt of becoming a Xero guru? If yes, you’ll want to come along to this session to gain a few extra special Xero powers of your own to increase your efficiency. Discover powerful features such as find and recode, cash coding, dynamic placeholders, and repeating journals. Pick up key tips and tricks to share these features with your clients to, optimise their processes. Get the most out of Xero’s tools and create a new breed of Xero champions across your practice.
Digital disruption is a human thing
Steve Vamos, thought-leader, speaker and business advisor
Technology doesn’t innovate or disrupt. It is people who do. Technology amplifies the potential of people and accelerates the pace of change. Change is now the main game. We must embrace and lead it. Our mindsets need to adapt from those conditioned in our industrial age past, which encouraged us to do what we were told, to one which enables us to create and innovate. Steve Vamos, will explore the mindsets and business practices that best enable change and people to perform to their potential.
The global platform
Hear the pros and cons of operating on the international stage from four of the big players, and pick up top tips on how to target international clients. See the latest trends within APAC, understand how the landscape is changing across Asia, and explore the part app platforms are playing in that space. You’ll learn how to work with offshore accountants and bookkeepers, and maximise engagement for your team and clients.
Building positive workplaces
Rachael Powell, Chief People Officer, Xero
People are the essential element in scaling any business effectively. Ensuring leaders cultivate a positive workplace is essential in mobilising the strategy at pace. Rachael Powell is responsible for Xero’s people experience function globally. She’ll draw on her extensive global business experience to give practical advice on how to hire the best people and build successful teams that you can apply to your own practice.
Join us for drinks and canapés in the Expo Hall to wrap up your first day at Xerocon.