The dawn of the growth consultant

Xerocon In Review #3

When leaders Rod Drury, CEO, Anna Curzon, Chief Partner Officer, and Laura Cardinal, GM of Product Development took to the stage to share Xero’s latest product news, they did so with one resounding message: the dawn of the growth consultant has arrived.

As accounting professionals become accountable for more than compliance, they require reimagined features to bring these new possibilities to life. Releases such as Xero projects, Xero Ask and curated Xero HQ apps harness the latest technology to move beyond tradition and rethink what’s possible.

If we can unlock more time and opportunities for advisors, they can do the same for small business. Advisors win, businesses win, and the economy wins – and growth accounting legacy is born.


Technology is helping advisors transition from compliance to growth consultants.

“Small businesses are looking for the coach who can give them the confidence to keep going.”

Emma Jones | Entrepreneur and founder, Enterprise Nation

Xerocon In Review
Xerocon In Review
Xerocon In Review

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