Xerocon Day 2

Thu December 7, 2017
Fair Market

7:15 - 8:15 AM

Inclusion as Innovation – A Breakfast Event
Amy Vetter, Chief Relationship Officer – Partner Channel, Xero Americas

Tariq Khan, CEO, Global Diversity Marketing
Jina Etienne, CPA, CGMA, Principal Consultant, Etienne Partners
Carlos C. Lopez, EA, CEO, Latino Tax Professionals Association

Diversity & Inclusion is not a mandate. It is a stimulus for innovation and a valued asset against automation, regulatory changes and – above all – a complex competitive landscape where firms compete for top-tier talent. Ever-expanding research further correlates inclusion with better business results – and companies in the top 25% of racial and ethnic diversity were 35% more likely to have financial returns above their industry average. But despite the metrics, diversity initiatives are often a miss.

Not anymore. Start your day with a distinguished leadership panel focused on inclusion as innovation. The panelists discuss constructive and proven strategies to acquire and retain the changing customer base. And they detail the blueprint required to build an inclusive culture that fosters an open environment where unique ideas are encouraged – even when that thinking ventures from the consensus.

Registration required

8:30 AM

Exhibition hall and registration open
Coffee, tea, pastries served

9:00 AM

Welcome to Xerocon Day 2
MC Greg Kyte

9:15 AM

The Cherished Advisor
Amy Vetter, Chief Relationship Officer - Partner Channel, Xero

As accounting and bookkeeping professionals, we strive to improve our clients’ businesses with the financial information we provide to them. Yet many of us still spend the majority of our time entering data and crunching numbers, which doesn’t leave enough time in our day to help our clients actually improve their businesses at a holistic level. With cloud technology, artificial intelligence and machine learning, much of the traditional data entry tasks of the past will be reduced. However; the human side of the experience can never be replaced by technology, only enhanced as we learn to become a cherished advisor to our clients.

10:00 AM

Integrative Accounting Services and the Agile Firm  (includes morning break)

This session uniquely links what you learn in The Cherished Advisor and Xero product updates. The session is interactive and thought provoking – and has you moving, talking and shaping ways to build your fully-integrated practice across four sections:

  1. Staying relevant in an ever changing world
    Don’t think exit strategy. Instead, think ahead and do what you can to make your firm sustainable and attractive to others.
  2. Digital Disruption and the Modern Firm
    Leverage technology to lead change to help your clients create an efficient and successful business.
  3. Improving Efficiency in Client Onboarding
    Learn how to be more agile and forward thinking – and use technology to improve the client onboarding process.
  4. Engaging Talent in the Modern Firm
    Attract and retain top talent with a staffing model that includes learning opportunities, cross-functional collaboration, diversity, coaching and more.

1:00 PM


2:00 PM

External Keynote
Robyn Benincasa, New York Times-bestselling author

Robyn joins us to share the powerful effect of ultra adventurism on team performance.  Robyn will share why teams that truly understand interdependence, have empathy for one another, share common ideals, and manage adversity well win these races. She has found that the same is true in the corporate world.

3:00 PM

External Keynote
Marcus Lemonis, 'THE PROFIT' on CNBC, CEO Camping World / Good Sam

Marcus Lemonis, the host of CNBC’s The Profit,  joins our stage to share how entrepreneurs and small business owners can drive results through collaboration, partnerships and relationships. His advice for aspiring entrepreneurs is simple: know your numbers, trust the process and remember that he’s 100 percent IN CHARGE!™

4:00 PM

Xerocon Austin wrap up
Keri Gohman

4:15 PM

Xerocon Day 2 ends

6:30 PM - Late

Xerocon Party at Brazos

It’s time to mix, mingle and kick up your heels on the Xerocon dance floor!
We will serve a selection of delicious locally-sourced food and drinks.

*Schedule subject to change

xerocon-2017 XEROCON 2017 LOCATIONS

Melbourne London Austin