Xerocon Day 2
Thu 14 September 2017
Magda Szubanski, writer, actor and comedian
We all know Magda the comedian, we would now like to introduce Magda the author. Magda is one of Australia’s most beloved actors, having graced our screens for many years as Sharon in the sitcom Kath and Kim. She has also appeared in the award-winning film Babe and its sequel, worked alongside Robin Williams in Happy Feet, and even appeared in a national tour of Grease: The Arena Spectacular. She has received many accolades throughout her career and none more so than for her autobiography ‘Reckoning’. In the words of Peter Craven in his review published in the Australian: ‘Reckoning is a riveting, overwhelmingly poignant autobiography by a woman of genius. It is an extraordinary hymn to the tragic heroism at the heart of ordinary life and the soaring moral scrutiny of womankind. Every library should have it, every school should teach it.’
Keynote: What’s new in Xero? Focus on Xero’s small business products
Laura Cardinal, Global GM, Xero Business Accounting
Want some shiny new tools for your Xero tool box? Of course you do! And it should be no surprise that there are plenty of exciting innovations coming. Be the first to learn about new features that will power-up your practice and open the door to new growth opportunities. You’ll also hear how automation and machine learning is helping small businesses, and what this means for you and your practice.
Powering your practice with Xero partner products
Phil Allen, Partner Consultant Manager, Xero
The better you know your way round Xero’s partner products, including Practice Manager, and Workpapers, the more efficiency you will squeeze out of them. By the end of this session, you’ll know which is best for your practice, and how to seamlessly manage the change.
Third Space: Developing behavioural agility
Dr Adam Fraser, Educator and researcher
“Work harder, work longer” might have made sense some years ago, but Dr. Adam Fraser says getting ahead these days requires a smarter approach. In this powerful presentation, Dr Adam uncovers the secret high performers in today’s demanding jobs all have in common: their ability to use the ‘Third Space’ – the gap between ‘what the hell just happened?” and ‘What’s next” – to decompress, jettison the negative, and bring focus and energy to their next task. Join Dr Adam’s session to learn how you can use the Third Space to transition effectively between changing roles and environments to get maximum value from each task.
Creating your ideal software cloud stack
Learn how to unlock the full power of Xero HQ’s open platform in this interactive session. You’ll hear about the different software solutions our panelists are using and how they plan which apps to add, keep or cull over time. Leave with a simple review process you can use to routinely evaluate your suite of apps and ensure you’ve always got the most efficient connections.
Millennials – Your next wave of customers and how to engage them
Brian McDonnell, PayPal
Millennials will make up 75% of the workforce by 2030 and are your next wave of customers. Do they deserve their reputation as the ‘entitled’ generation? What’s the best way to engage with this highly-educated, ambitious and tech-savvy market? This session takes a light-hearted look at the differences between generations, discusses the types of businesses millennials will manage, their expectations of business partners and identifies how your business can prepare to work with them.
Getting To Know What’s New in Xero: How recent releases impact you and your clients
Jo Stanyer, NZ Product Director, Xero
We’re constantly updating Xero but with over 1,500 new releases in 12 months, have you really utilized them? How can they help you improve your workflow in Xero for you and your clients? In this session we’ll take a look. From doing daily tasks as an advisor and preparing quick management reports that add value to your client, to preparing client events that can generate more business. Learn how recent releases should be affecting your clients - in a good way! Using the Xero mobile app on the go and making the most of our feature-rich invoicing will ensure your clients get paid faster and manage their cash flow better.
Emma Crawford-Falekaono, NZ Business Director, Xero
Regardless of what phase your business is in, the tension between growth and efficiency is constant. Do you need to become more efficient to free up time for growth initiatives and to build scalable processes, or are you out of the growth phase and looking to become more efficient and to grow margins? This session will help you to understand the ‘lean process’ and what it can do for your business. See how to map out your current business processes and identify areas you can add more value.We will also look at examples of successful lean methodology and the mindset that is required.
The power of small and agile firms
Small firms can be just as impactful and successful as the big guys, and you’ve got a number of advantages on your side. This session will look at when you might look at starting your own firm, and help you identify your ‘why’. See how to be as successful as the big practices, starting with identifying what success looks like to you. Learn how to develop the strategy and market yourself effectively, leveraging all of your strengths and agility.
The Business of Cloud Technology
Jon Kaehne, Head of Business Development, AU & NZ, AWS
The emergence of global cloud technology platforms over the last decade allows existing and new businesses - large and small - to create value for their customers and drive competitive advantage. Jon Kaehne, Head of Business Development, Australia & New Zealand from Amazon Web Services will explore the business value drivers enabled by cloud technology and illustrate with local and global customer examples.
Regional Keynote: The power of us
Trent Innes, Managing Director, Xero Australia
Craig Hudson – Country Manager, Xero New Zealand
Xero MDs Trent and Craig will close Xerocon Melbourne 2017 with an overview of what’s happening around your Xero region. They’ll walk you through some of the key outcomes you’ve helped to achieve and the impact our community is having on driving small business success and boosting economic prosperity. Plus, get the lowdown on some of the exciting regional projects coming your way.
We’ll present a variety of awards to our top-performing accounting, bookkeeping and add-on partners.
Xerocon Block Party
Melbourne is synonymous for its streets. A melting pot of culture, art, food, beverage and live music scene. In true Melbournian style we are celebrating the laneways of Melbourne by creating the ultimate block party. The party will be a roving journey through Melbourne’s tastes, smells and sounds, venue hopping from one food experience to the next. Get excited for entertainment, surprises and one big block party.