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Small business runs the world. Not one person. Not some business. Not that big country. It’s small business. Because when they come together, en masse, they’re a force to be reckoned with.

They’re 90% of all business in the OECD, contribute trillions to our economy and create millions of new jobs in every city, town and village. Those huge numbers speak for themselves. Now imagine if small business grew by just 1% more? The impact they would have is no small thing.

So here’s to people who run their own business. For the risks they take starting out, for the big ideas they get up and running, and for the stresses they overcome. They put themselves out there to make a better life for them and their family. Yet it’s all of us that benefit. Their success means more jobs and more taxes for our communities. Their hard work helps build the schools our kids go to, the hospitals we rely on and the neighbourhoods we love.

Business owners shouldn’t go it alone. That’s why we’re making a promise to them.

We will wake up every morning with one goal and that’s to make sure our customers get the freedom to do what they want. And how will we do it? We’ll make running business more beautiful.

When we say beautiful, we’re not just talking about aesthetics. We’re talking about excellence. When software is intuitive, connections are seamless and the data you need is right in front of you. It’s the sound advice businesses get from our partners on the Xero platform, so they can make decisions with confidence. It’s when everything comes together and it’s even better than you expected. That is beautiful business.

That’s why we’ve built Xero. A place where the entire business community can join and support every business that you can’t get anywhere else.

We will be there when they find their first customer, start taking international payments or hire their tenth employee. Making each moment a more rewarding experience. And for those nights where they just need to get out of the office on time, we’ll be there too.

Businesses on Xero can do anything. But businesses with accountants, bookkeepers, connected apps, banks, enterprise and government, can do everything. So no matter the size of a business’ bank balance, they’ve got the power of Xero and the community behind them.

We know that when businesses become more efficient in their day-to-day, connect with big business technology and feel empowered by a community, their potential is limitless. And when that happens, we’re not only helping them out, we’ll be building a stronger economy. And that’s a pretty big deal.

We believe that when business is done beautifully, it can change the world. That’s why we’re no longer just ‘beautiful accounting software’. We are ‘beautiful business’.