Xero Blog

Guest article written by Larissa Gardner. Larissa has qualifications in psychology, criminology, PR, advertising, writing and publishing, she probably could have become the next Patricia Cornwell. Instead, she’s a Content Marketing Strategist at Young Folks – a marketing agency and Xero customer – that specialises in helping to grow brands who are solving today’s problems for a better tomorrow.

After two challenging years, small businesses may be eyeing a cautious recovery going into 2022. Xero’s small business trends report 2022 takes a look at ten of the biggest considerations on the minds of small business owners and their advisors.

A lot can happen in six weeks or so. Since I arrived at Xero in December, holiday decorations have been and gone, we’ve enjoyed a hard earned rest, and we’ve returned to our (home office) desks, bright-eyed and bushy-tailed as the year gets underway. 

While it’s clear that the pandemic has changed the way we work – both in and out of the office – it’s unclear how each city and its entrepreneurs have adapted to the changes.

As we near two years of the pandemic, the workforce is in need of a pick-me-up. For many of us, the monotony of working where we live, coupled with the start of a new year and uncertainty of what the future holds, presents the perfect opportunity for an office refresh.

Xero connects with over 1,000 apps that help small businesses and their advisors succeed, with most available in the Xero App Store. Each month we celebrate an app partner who stands out for helping small businesses thrive.

Over the past two years, and after spending several months under some form of lockdown, people across Europe have discovered a renewed appetite for the great outdoors.  We spoke with Dan Yates, Founder and MD at Pitchup.com

On behalf of all of us at Xero, we wish you a safe and peaceful holiday season.  It has been another tough year for all given the personal and professional impacts and uncertainty of living with a pandemic that persists.

As we approach the end of 2021, I’ve been reflecting on how companies have managed to keep their customer-first approach despite the difficulties of working during a pandemic.  Last year, when the pandemic hit, businesses around the world quickly learned the importance of being highly digital, and those that were digital-first certainly had a head start in responding to customers’ changing needs.