Xero Blog

(Simon Groth, Rawson Baker Advisors) As New South Wales enters its third year of drought, some stressed-out farmers are finding big support from a small and unexpected source: the phones in their pocket. 

Xero has over 800 app partners, and some are truly setting new standards for innovation and customer satisfaction. Near the top of that list is Practice Ignition, as its five-star reviews attest.

At Xerocon Brisbane I was delighted to share how the Xero platform is evolving. From our product roadmap to new key partnerships with global finance and technology institutions, I had the pleasure of announcing new enhancements to the app marketplace.

Xero’s app marketplace has over 800 apps which help small businesses and their advisors reach their goals. Each month we celebrate an app partner who stands out for helping small businesses thrive.

At Xerocon Brisbane I was proud to announce a brand new feature on Xero’s app marketplace. Sign in with Xero is one of our latest major releases as we work to remove friction and drive the adoption of cloud-based business solutions. 

If you’re a trusted advisor heading to Xerocon Brisbane, you’ll have an opportunity to explore some of the best small-business tech on the market. Your clients look to you as a source of advice, and for good reason: you interact with multiple businesses every month, seeing where they succeed and fail.

At Xero, we believe it’s important to reward our accounting, bookkeeping and ecosystem partners for their hard work and perseverance. That’s why we recognise and celebrate them at the Xero Awards.

There are dozens of reasons to attend Xerocon, but one of the biggest is the chance to explore the ecosystem of apps that integrate with Xero. Over 75 app exhibitors will be on hand this year in Brisbane, including established names such as Spotlight Reporting and rising stars like AccountKit.

Xero’s app marketplace has over 700 apps which help small businesses and their advisors reach their goals. Each month we celebrate an app partner who stands out for helping small businesses thrive.