Xero Blog

Communities of purpose was the theme of this year’s Xerocon London and underpinned the marketing breakout session. Gayle Fisher, Partner Campaign Manager, explained how community building can be your most powerful marketing strategy to set your firm apart. 

This guest post was written by Katelyn Sullivan, CPA, who leads the partner development team at OnPay. Conventional wisdom says becoming a trusted advisor means offering your accounting expertise, being consultative, and sharing clear, actionable financial wisdom.

Hennie Ferreira is the Co-Founder and CEO of Osidon. His passion for entrepreneurship resulted in him founding Pretoria-based company, Osidon, a digital online accountancy company offering industry-leading services to SMEs. As the world navigates the fourth industrial revolution, entrepreneurs and small businesses in South Africa cannot afford to be left behind.

South Africa fielded a strong contingent at this year’s Xerocon in London, with 57 partners attending the event. One of those present was South African technology commentator and award-winning journalist, Arthur Goldstuck.

We know the end of the financial year is a critical time for you and your small business clients. Roughly 70-80% of businesses have a December year end, and before their year-end hits, many of them are thinking about changes they’ll need to make in the new year.

Our 2019 round of Xero Roadshow US has come to an end and we’ve wrapped up the events feeling inspired by all of the accountants and bookkeepers we’ve met on the road and their dedication to shaping the future of the profession.

This post was authored by Liz Mason, Xero National Ambassador and CEO of High Rock Accounting. As accountants, we are great at taking care of our clients. We are phenomenal at budgeting their cashflow to pay for the bucket list trip without going into debt.

The team has been on the road for over six weeks and we’ve enjoyed every minute meeting accountants, bookkeepers and small businesses. Here are some milestones so far: Over 2,000 partners have attended the Roadshow so far.

It’s been an incredible couple of days at Xerocon London. I’ve enjoyed meeting and talking to many of the 3,000 plus accountants and bookkeepers who joined us for this year’s event.