Xero Blog

It’s been a lean time for small businesses, and especially the families supporting them. Xero’s small business trends report shows that 60% of small business owners are worried about their household finances running low.

Guest article written by Larissa Gardner. Larissa has qualifications in psychology, criminology, PR, advertising, writing and publishing, she probably could have become the next Patricia Cornwell. Instead, she’s a Content Marketing Strategist at Young Folks – a marketing agency and Xero customer – that specialises in helping to grow brands who are solving today’s problems for a better tomorrow.

After two challenging years, small businesses may be eyeing a cautious recovery going into 2022. Xero’s small business trends report 2022 takes a look at ten of the biggest considerations on the minds of small business owners and their advisors.

As we start to build momentum into the year it’s a great time to refresh your Xero knowledge and make sure you’re getting the most out of Xero.  If you’re already one of our #XeroCertified partners, you will receive an invitation to the first quarterly product update for 2022.

A lot can happen in six weeks or so. Since I arrived at Xero in December, holiday decorations have been and gone, we’ve enjoyed a hard earned rest, and we’ve returned to our (home office) desks, bright-eyed and bushy-tailed as the year gets underway. 

While it’s clear that the pandemic has changed the way we work – both in and out of the office – it’s unclear how each city and its entrepreneurs have adapted to the changes.

At Xero, we aim to delight our customers by helping them save time and operate more efficiently. One challenge our accounting and bookkeeping partners have shared with us is that managing their clients tax compliance can be a painful and complex process that leads to a lot of additional stress around this time of year. 

On behalf of all of us at Xero, we wish you a safe and peaceful holiday season.  It has been another tough year for all given the personal and professional impacts and uncertainty of living with a pandemic that persists.

As we approach the end of 2021, I’ve been reflecting on how companies have managed to keep their customer-first approach despite the difficulties of working during a pandemic.  Last year, when the pandemic hit, businesses around the world quickly learned the importance of being highly digital, and those that were digital-first certainly had a head start in responding to customers’ changing needs.