Xero Blog

During Xero On Air, we aired Top tips: Digital marketing on a budget, exploring the power of using digital marketing to promote your business. Together, with TRIBE, Google and Mailchimp, our experts explain how marketing your business just got a whole lot easier.

Our third and final letter in the series, ‘An open letter from small business to the Treasurer’ is from Susie Jones, CEO of Cynch Security and Xero customer, who shares her thoughts on how providing government incentives for business owners to take action on their online security will also save money in the long run.  

As many accounting professionals know, the industry shift to using cloud accounting tools to run our practices is here to stay and has arguably been accelerated due to the COVID-19 pandemic.

I’ve been an accountant most of my adult life and have seen so many business owners, who love what they do, but battle with their financials to stay afloat. In fact, Xero’s Small Business Insights (XSBI) show that on average, Kiwi small businesses are cash flow negative 50% of the time.

As the days get shorter here in North America and we celebrate this year’s Hispanic Heritage Month, it gives me an opportunity to reflect on the experiences from the past few months.

This year has forced accounting and bookkeeping practices around the world to cope with an extraordinary number of changes, from new government assistance programs and reporting methods, to travel bans and social distancing measures.

In the lead up to the launch of the JobKeeper 2.0 extension, the Xero team is working to help our partners stay on top of the latest information. This week, we hosted a webinar with Matthew Addison of the Institute of Certified Bookkeepers (ICB), who walked us through the current rules and eligibility tests for employers.

This post is written by Shayne Dueck, Partner and National Leader, Client Accounting and Bookkeeping Services at MNP. MNP is one of Canada’s largest national accounting, tax and business consulting firms.

A huge thank you to everyone who took the time to submit a nomination for this year’s Xero Awards New Zealand. We had an overwhelming response to our call for entries, well exceeding last year.