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Here’s to you, True Blue: A note to our most loyal partners

Posted 6 months ago in Advisors by Amanda Newton
Posted by Amanda Newton

As we prepare to kick off 2019, we’re delighted to announce a program for our most loyal Australian partners: the accountants and bookkeepers who aspire to run an exclusively Xero practice.

To those who champion all things Xero, we’d like to say thank you. Thank you for your loyalty, for your enthusiasm and for showing your clients how beautiful business can be.

“You’ve made a decision to back us, and we want to back you,” said Trent Innes, managing director for Xero Australia. “We know you place enormous trust in us when you choose to run your practice on Xero. We never take that for granted.”

You in Blue

An Australian partner who builds a practice on Xero is the definition of a True Blue. And to show our appreciation, we’re going to send them a special edition Xero True Blue T-shirt. We’re also putting True Blues at the top of our list to receive promotions, offers, invites to events, and merchandise – whatever we can get our hands on.  

If you’re a Bronze partner or higher and run an Australian practice that’s exclusively or almost exclusively Xero, you should receive an e-mail soon asking for your shirt size.  We have a pretty good idea of who the True Blues are, but if you think we may have missed you, please get in touch with your Xero account manager.

True Blues are perhaps the most important part of our community. They don’t just suggest Xero, they take their clients and peers on a journey – showing them how their knowledge, paired with Xero and its connected apps, can pave the way for success. They use Xero Practice Manager when they need to manage the workload within their own firm. To us, True Blues are the vanguard of the industry.

If you’re a True Blue, we’ll be looking for ways to amplify your knowledge and experience in person at Xerocon, Xero Refreshers and Xero Roadshows. And we’ll be encouraging you to speak up in our dedicated Xero Partners AU community on Facebook and at Xero Central, where you’ll find articles and discussions about generating custom reports, tracking finances and using Single Touch Payroll.

So here’s to you, True Blue. May we continue to partner in making business beautiful. And we look forward to seeing you at the Xero Roadshows in February, proudly wearing your new T-shirt.

This program is only available to Xero partners in Australia.


Ed Henry
December 20, 2018 at 6.39 pm

And blue is my favorite colour!

December 21, 2018 at 7.55 am

Great name! We love Xero and are true blue partners.
Merry Xmas to our Xero family xxx

Marl Trimmer
December 24, 2018 at 10.31 am

What a great move.
Xero is the only way to go.

Diane Moran
February 27, 2019 at 4.46 pm

🙂 Sounds good to me.

Pam Lack
March 1, 2019 at 5.11 pm

True blue right here, I bleed blue and have since 2012.

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